Tapo Door Lock
FailThe top 5 products take 100% of clicks, so Tapo Door Lock is a Fail.
- Flapen Score
- 37 / 100Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 4837
- Market size
- $291K/yr75K searches / yr
- 90-day growth
- +48.5%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 5 sellers
Flapen Score
Tapo Door Lock against its category
The dotted line is the Tools & Home Improvement average. Past it, Tapo Door Lock is stronger. Inside it, weaker.
Market
The Tapo Door Lock market on Amazon at a glance
Shoppers on Amazon United States searched for Tapo Door Lock 75K times last year and spent an estimated $291K. One brand takes every click. Demand peaks in Jun. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $291K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- +48.5%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $291Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- tapo smart lock19K searches a year
02 · Price
A sale here is worth $114.65.
Listings sell for $114.65 on average, from $58.72 to $198.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $114.65 that is $86K to $115K a year per listing.
- Average price
- $114.65above the $15 to $100 sweet spot
- Price range
- $58.72–$198.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $86K–$115K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #104 within Door Hardware & Locks. It carries 351 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 11.5%
- Average rank
- #104in Door Hardware & Locks
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 351per listing
- Listings tracked
- 4
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Tapo Door Lock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tapo Smart Wi-Fi Door Lock Deadbolt | Keyless Entry Fingerprint Recognition Touchscreen Keypad & in-App Monitoring with Scheduled Access|1-Year Rechargeable Battery | BHMA Grade 2 | DL110
- Price
- $113.68
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 1y ago
Tapo Smart Wi-Fi Deadbolt Door Lock Keyless Tactile Buttons Customized Access with in-App Monitoring Auto-Lock IP54 Weatherproof BHMA Grade 3 Compatible with Standard Door Sizes Tapo DL100
- Price
- $58.72
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 1y ago
Tapo Smart Door Lock Wi-Fi Deadbolt Palm & Fingerprint Recognition Keyless Entry in-App Monitoring with Scheduled Access 1-Year Rechargeable Battery Auto-Lock IP65 Fits Standard Doors DL130
- Price
- $198.55
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1mo ago
Tapo Smart Wi-Fi Deadbolt Door Lock - Fingerprint Recognition Keyless Tactile Buttons & in-App Monitoring Auto-Lock IP54 BHMA Certified Compatible with Standard Door Sizes Tapo DL105
- Price
- $87.65
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 9mo ago
Trending
90-day click momentumTapo Smart Door Lock Wi-Fi Deadbolt Palm & Fingerprint Recognition Keyless Entry in-App Monitoring with Scheduled Access 1-Year Rechargeable Battery Auto-Lock IP65 Fits Standard Doors DL130
- Price
- $198.55
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1mo ago
Tapo Smart Wi-Fi Deadbolt Door Lock - Fingerprint Recognition Keyless Tactile Buttons & in-App Monitoring Auto-Lock IP54 BHMA Certified Compatible with Standard Door Sizes Tapo DL105
- Price
- $87.65
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 9mo ago
Tapo Smart Wi-Fi Deadbolt Door Lock Keyless Tactile Buttons Customized Access with in-App Monitoring Auto-Lock IP54 Weatherproof BHMA Grade 3 Compatible with Standard Door Sizes Tapo DL100
- Price
- $58.72
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 1y ago
Tapo Smart Wi-Fi Door Lock Deadbolt | Keyless Entry Fingerprint Recognition Touchscreen Keypad & in-App Monitoring with Scheduled Access|1-Year Rechargeable Battery | BHMA Grade 2 | DL110
- Price
- $113.68
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 1y ago
Newest
by launch dateTapo Smart Door Lock Wi-Fi Deadbolt Palm & Fingerprint Recognition Keyless Entry in-App Monitoring with Scheduled Access 1-Year Rechargeable Battery Auto-Lock IP65 Fits Standard Doors DL130
- Price
- $198.55
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1mo ago
Tapo Smart Wi-Fi Deadbolt Door Lock - Fingerprint Recognition Keyless Tactile Buttons & in-App Monitoring Auto-Lock IP54 BHMA Certified Compatible with Standard Door Sizes Tapo DL105
- Price
- $87.65
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 9mo ago
Tapo Smart Wi-Fi Deadbolt Door Lock Keyless Tactile Buttons Customized Access with in-App Monitoring Auto-Lock IP54 Weatherproof BHMA Grade 3 Compatible with Standard Door Sizes Tapo DL100
- Price
- $58.72
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 1y ago
Tapo Smart Wi-Fi Door Lock Deadbolt | Keyless Entry Fingerprint Recognition Touchscreen Keypad & in-App Monitoring with Scheduled Access|1-Year Rechargeable Battery | BHMA Grade 2 | DL110
- Price
- $113.68
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Tapo100%
Demand
Tapo Door Lock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.6×
Search terms
Top Tapo Door Lock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tapo smart lock19K/yr
- tapo door lock31K/yr
- tapo lock13K/yr
- tapo dl1109K/yr
- tp link door lock5K/yr
Reviews and returns
What reviews say buyers love and hate about Tapo Door Lock
We read the reviews and the return reasons for every product selling here.
“there is no obvious lock button”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tapo Door Lock questions
Answered from the same tracked data.