tapo door lock
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great351.25avg incumbent reviews — the moat a new listing must climb
Avg price
Good$114.65avg listing price — sweet spot $15–$100
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Market size
Good$291K$291K/yr · 75K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$58.72–$198.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.3%return rate — above 5% kills the launch gate
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tapo door lock is a $291K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
tapo door lock market data
- Units sold / yr
- 3K–4K
- avg 750–1,000/product
- Revenue / yr
- $344K–$459K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 11.5%
- Avg brand age
- 28 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Tapo100%
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — +48.5% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.6×
Top tapo door lock search terms
- tapo smart lock19K/yr
- tapo door lock31K/yr
- tapo lock13K/yr
- tapo dl1109K/yr
- tp link door lock5K/yr
Top tapo door lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tapo Smart Wi-Fi Door Lock Deadbolt | Keyless Entry Fingerprint Recognition Touchscreen Keypad & in-App Monitoring with Scheduled Access|1-Year Rechargeable Battery | BHMA Grade 2 | DL110
Tapo$113.684.6★747 rev
Tapo Smart Wi-Fi Deadbolt Door Lock Keyless Tactile Buttons Customized Access with in-App Monitoring Auto-Lock IP54 Weatherproof BHMA Grade 3 Compatible with Standard Door Sizes Tapo DL100
Tapo$58.724.5★496 rev
Tapo Smart Door Lock Wi-Fi Deadbolt Palm & Fingerprint Recognition Keyless Entry in-App Monitoring with Scheduled Access 1-Year Rechargeable Battery Auto-Lock IP65 Fits Standard Doors DL130
Tapo$198.554.5★27 rev
Tapo Smart Wi-Fi Deadbolt Door Lock - Fingerprint Recognition Keyless Tactile Buttons & in-App Monitoring Auto-Lock IP54 BHMA Certified Compatible with Standard Door Sizes Tapo DL105
Tapo$87.654.5★135 rev
Newest
by launch dateTapo Smart Door Lock Wi-Fi Deadbolt Palm & Fingerprint Recognition Keyless Entry in-App Monitoring with Scheduled Access 1-Year Rechargeable Battery Auto-Lock IP65 Fits Standard Doors DL130
Tapo$198.5527 rev
Tapo Smart Wi-Fi Deadbolt Door Lock - Fingerprint Recognition Keyless Tactile Buttons & in-App Monitoring Auto-Lock IP54 BHMA Certified Compatible with Standard Door Sizes Tapo DL105
Tapo$87.65135 rev
Tapo Smart Wi-Fi Deadbolt Door Lock Keyless Tactile Buttons Customized Access with in-App Monitoring Auto-Lock IP54 Weatherproof BHMA Grade 3 Compatible with Standard Door Sizes Tapo DL100
Tapo$58.72496 rev
Tapo Smart Wi-Fi Door Lock Deadbolt | Keyless Entry Fingerprint Recognition Touchscreen Keypad & in-App Monitoring with Scheduled Access|1-Year Rechargeable Battery | BHMA Grade 2 | DL110
Tapo$113.68747 rev
Trending
90-day click momentumTapo Smart Door Lock Wi-Fi Deadbolt Palm & Fingerprint Recognition Keyless Entry in-App Monitoring with Scheduled Access 1-Year Rechargeable Battery Auto-Lock IP65 Fits Standard Doors DL130
Tapo$198.554.5★
Tapo Smart Wi-Fi Deadbolt Door Lock - Fingerprint Recognition Keyless Tactile Buttons & in-App Monitoring Auto-Lock IP54 BHMA Certified Compatible with Standard Door Sizes Tapo DL105
Tapo$87.654.5★
Tapo Smart Wi-Fi Deadbolt Door Lock Keyless Tactile Buttons Customized Access with in-App Monitoring Auto-Lock IP54 Weatherproof BHMA Grade 3 Compatible with Standard Door Sizes Tapo DL100
Tapo$58.724.5★
Tapo Smart Wi-Fi Door Lock Deadbolt | Keyless Entry Fingerprint Recognition Touchscreen Keypad & in-App Monitoring with Scheduled Access|1-Year Rechargeable Battery | BHMA Grade 2 | DL110
Tapo$113.684.6★
What buyers say about tapo door lock
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely fantastic lock that just works”
“Perfect install and setup”
“Aside from that, simple installation and setup, and high quality”
“Easy to use”
“Battery life is great”
“Good for the price”
“Ive found a secure device with extraordinary features”
“Integrated quickly into my smart things system”
“Works as advertised”
“all products work great with Starlink”
What buyers complain about
“there is no obvious lock button”
“Doesnt function”
“Poor battery life”
“stopped working”
“Could not complete installation because parts that needed to fit together were mis-aligned”
“You cannot do that”
“Item had damaged electrical connection”
“have been disappointed in their performance”
“Minor Waterproofing Issue on Battery Side”
“It would really help if the product description clearly stated that the cylinder is on the larger side”
Top return reasons
Common questions
- Is tapo door lock profitable to sell on Amazon United States?
- The niche generates $291K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +48.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the tapo door lock niche?
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tapo door lock?
- Top complaints mined from reviews: Locking Mechanism, Functionality-Overall, Battery Life. The return rate is 5.3% — above our launch gate.
- When does demand for tapo door lock peak?
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- What does it cost to enter the tapo door lock niche?
- Listings span $58.72–$198.55; the average listing price is $114.65 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.