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Tape Measure Holder

Fail

Demand is soft, at -4.6% this quarter, so Tape Measure Holder is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$272K/yr531K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
68%top-5 click share · 11 brands · 53 sellers

Flapen Score

Tape Measure Holder against its category

The dotted line is the Tools & Home Improvement average. Past it, Tape Measure Holder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tape Measure Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Tape Measure Holder 531K times last year and spent an estimated $272K. The top 5 brands take 83% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $272K a year.

Searches, last 12 months
531K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
3.5%
Market size, estimated
$272Ka year
Peak month
July1.3× the quietest month
Top search term
tape measure holder176K searches a year

02 · Price

A sale here is worth $14.80.

Listings sell for $14.80 on average, from $7.08 to $33.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $14.80 that is $7K to $11K a year per listing.

Average price
$14.80under the $15 to $100 sweet spot
Price range
$7.08–$33.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #86 within Tool Organizers. It carries 666 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#86in Tool Organizers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
666per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Tape Measure Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$27K$54K$82K$109K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

53

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

  • KLEIN TOOLS48%
  • MELOTOUGH13%
  • Metchangelife9%
  • Custom Leathercraft8%
  • Holstery5%
  • HVJ4%
  • Open — no brand owns it (5 brands, 13%)

Demand

Tape Measure Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tape Measure Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tape measure holder176K/yr
  • melotough37K/yr
  • tape measure clip33K/yr
  • melotough tool pouch33K/yr
  • tape measure holder for belt30K/yr
  • measuring tape holder21K/yr
  • tape measure belt clip21K/yr
  • leather tape measure holder21K/yr
  • tape measure pouch19K/yr
  • drill holder for tool belt18K/yr

Reviews and returns

What reviews say buyers love and hate about Tape Measure Holder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
1.3%of orders come back
“Not sure howd youd break it honestly”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tape Measure Holder questions

Answered from the same tracked data.