Is Tape Measure 16ft profitable to sell on Amazon United States?

Flapen scores Tape Measure 16ft 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $370K a year across 37 tracked products. Amazon counts 2 of the 4 products launched in the last year as successful launches. Search demand grew +0.4% in the last 90 days.

How competitive is the Tape Measure 16ft niche on Amazon United States?

18 brands and 214 sellers compete in Tape Measure 16ft on Amazon United States. The top 5 Tape Measure 16ft products take 38% of clicks, and the top 5 brands take 70%.

What do buyers complain about in Tape Measure 16ft?

Tape Measure 16ft buyers on Amazon United States complain most about Durability, Quality-Overall, and Measurement/Reading Accuracy. Returns run at 0.5% of orders.

When does demand for Tape Measure 16ft peak?

Search demand for Tape Measure 16ft on Amazon United States peaks in Feb–Apr, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Tape Measure 16ft niche?

Tape Measure 16ft sells for $17.87 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.72 to $45.96. The average product has 3,334 reviews, the count a new listing must catch up to.

Tape Measure 16ft

Maybe

Returns run at only 0.5% of orders. But demand is soft, at +0.4% this quarter, so Tape Measure 16ft is a Maybe.

Flapen Score: 60
60 / 100Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size: $370K/yr194K searches / yr
90-day growth: +0.4%search demand this quarter
Competition: 38%top-5 click share · 18 brands · 214 sellers

Flapen Score

Tape Measure 16ft against its category

The dotted line is the Tools & Home Improvement average. Past it, Tape Measure 16ft is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Tape Measure 16ft market on Amazon at a glance

Shoppers on Amazon United States searched for Tape Measure 16ft 194K times last year and spent an estimated $370K. The top 5 brands take 70% of clicks. Demand peaks in Feb–Apr. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $370K a year.

Searches, last 12 months: 194K
Growth, 90 days vs prior 90: +0.4%
Conversion, latest week: 10.7%
Market size, estimated: $370Ka year
Peak month: April2.3× the quietest month
Top search term: tape measure 16 ft62K searches a year

02 · Price

A sale here is worth $17.87.

Listings sell for $17.87 on average, from $4.72 to $45.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $17.87 that is $4K to $9K a year per listing.

Average price: $17.87inside the $15 to $100 sweet spot
Price range: $4.72–$45.96
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$9K
Returns: 0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #114 within Measuring & Layout Tools. It carries 3,334 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 70%
Prime listings: 100%
Out of stock, average day: 0.3%
Average rank: #114in Measuring & Layout Tools
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 3,334per listing
Listings tracked: 37

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 2Amazon's first-year sales bar
Average brand age: 50 months

Products