tape measure 16ft
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great$4.72–$45.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$370K$370K/yr · 194K searches
Review moat
Okay3,334.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tape measure 16ft is a $370K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Feb–Apr. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
tape measure 16ft market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $357K–$447K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.3%
- Avg brand age
- 50 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
214
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
38%
Top 20: 82%
Open market
23%
- STANLEY28%
- CRAFTSMAN15%
- DEWALT12%
- Amazon Basics9%
- Spec Ops7%
- Crescent6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.Peak months: Feb, Apr · busiest ÷ quietest = 2.3×
Top tape measure 16ft search terms
- tape measure 16 ft62K/yr
- 16 tape measure28K/yr
- 16 ft tape measure20K/yr
- 16ft tape measure16K/yr
- stanley tape measure 16 ft15K/yr
- 16 foot tape measure12K/yr
- fat max tape measure 16 ft8K/yr
- dewalt tape measure 16ft6K/yr
- tape measure 165K/yr
- stanley 16 tape measure3K/yr
Top tape measure 16ft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stanley Tools 33-716 16ft. Fat Max Tape Rule
STANLEY$23.754.6★2,213 rev
CRAFTSMAN Tape Measure Compact Easy Grip 16 FT (CMHT37441S)
CRAFTSMAN$12.364.7★2,438 rev
Spec Ops Tools Tape Measure for Measuring & Layout 1 1/8 Double-Sided Blade and Military-Grade Composite Case 16 Foot
Spec Ops$12.554.5★6,685 rev
Stanley Hand Tools 33-116 3/4 X 16 PowerLock Professional Tape Measure
STANLEY$12.744.6★803 rev
Crescent Lufkin 16 Ft. SHOCKFORCE NITE EYE Magnetic Tape Measure | LM1316B-02
Crescent$22.084.2★121 rev
Newest
by launch date
Tape Measure 16 ft 2 Pack Easy Read Measurement Tape Self-Locking Measuring Tape Retractable 1-Inch Wide x 16 ft
YesBes$9.69125 rev
Tape Measure 16 ft 8 Pack Bulk Easy Read Measurement Tape Self-Locking Measuring Tape Retractable 16 FT by 1 in
YesBes$22.27125 rev
Crescent Lufkin 16 Ft. SHOCKFORCE NITE EYE Magnetic Tape Measure | LM1316B-02
Crescent$22.08121 rev
Crescent Lufkin 16 Ft. WORKHORSE NITE Eye Tape Measure | L1116NE
Crescent$16.9926 rev
Stanley Dewalt DWHT38116S Atomic 16 Tape Measure
DEWALT$13.80628 rev
Trending
90-day click momentum
Milwaukee 16 ft. Compact Tape Measure
Milwaukee$21.114.6★
CRAFTSMAN Tape Measure Compact Easy Grip 16 FT (CMHT37441S)
CRAFTSMAN$12.364.7★
Tape Measure 16 ft 8 Pack Bulk Easy Read Measurement Tape Self-Locking Measuring Tape Retractable 16 FT by 1 in
YesBes$22.274.5★
STANLEY PowerLock Tape Measure 16-Foot (33-158)
STANLEY$16.104.6★
CRAFTSMAN High-Visibility Tape Measure 16 FT (CMHT38216S)
CRAFTSMAN$8.734.5★
What buyers say about tape measure 16ft
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Great value”
“Extremely Convenient”
“Great measuring tape”
“I like that the tape extends smoothly”
“As advertised”
“Durable and works well”
“I like the size”
“Well built”
“Love the Color”
What buyers complain about
“Broke after a few uses”
“Damaged tape on new product Quality Control issue”
“The measurements are wrong”
“Small ruler”
“Tape bent in no time”
“it's cheap plastic”
“Numbers are difficult to read”
“Not worth it”
“It is bulky”
“NOT as advertised”
Top return reasons
Common questions
- Is tape measure 16ft profitable to sell on Amazon United States?
- The niche generates $370K/yr across 37 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the tape measure 16ft niche?
- 18 brands and 214 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in tape measure 16ft?
- Top complaints mined from reviews: Durability, Quality-Overall, Measurement/Reading Accuracy. The return rate is 0.5%.
- When does demand for tape measure 16ft peak?
- Demand peaks in Feb–Apr; the busiest month runs 2.3× the quietest.
- What does it cost to enter the tape measure 16ft niche?
- Listings span $4.72–$45.96; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 3,334 reviews — the moat a new listing must climb.