Is Tape Measure profitable to sell on Amazon United States?

Flapen scores Tape Measure 67 out of 100 on Amazon United States, a Pass. Shoppers spend $11.6M a year across 42 tracked products. Amazon counts 1 of the 2 products launched in the last year as successful launches. Search demand grew +5.0% in the last 90 days.

How competitive is the Tape Measure niche on Amazon United States?

27 brands and 230 sellers compete in Tape Measure on Amazon United States. The top 5 Tape Measure products take 42% of clicks, and the top 5 brands take 65%.

What do buyers complain about in Tape Measure?

Tape Measure buyers on Amazon United States complain most about Durability, Quality-Overall, and Measurement/Reading Accuracy. Returns run at 0.6% of orders.

When does demand for Tape Measure peak?

Search demand for Tape Measure on Amazon United States is steady all year. The busiest month runs 1.1× the quietest.

What does it cost to enter the Tape Measure niche?

Tape Measure sells for $15.03 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.49 to $73.29. The average product has 7,064 reviews, the count a new listing must catch up to.

Tape Measure

Pass

Tape Measure scores 67 out of 100, a Pass. Shoppers spend $11.6M a year here, search demand grew +5.0% this quarter, and returns run at 0.6% of orders.

Flapen Score: 67
67 / 100Top 2% of 9,536 Tools & Home Improvement niches · +19 vs the category median of 48
Market size: $11.6M/yr6.7M searches / yr
90-day growth: +5.0%search demand this quarter
Competition: 42%top-5 click share · 27 brands · 230 sellers

Flapen Score

Tape Measure against its category

The dotted line is the Tools & Home Improvement average. Past it, Tape Measure is stronger. Inside it, weaker.

67Pass

This niche Category average

See the method

Market

The Tape Measure market on Amazon at a glance

Shoppers on Amazon United States searched for Tape Measure 6.7M times last year and spent an estimated $11.6M. The top 5 brands take 65% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.6M a year.

Searches, last 12 months: 6.7M
Growth, 90 days vs prior 90: +5.0%
Conversion, latest week: 11.5%
Market size, estimated: $11.6Ma year
Peak month: July1.1× the quietest month
Top search term: tape measure3.1M searches a year

02 · Price

A sale here is worth $15.03.

Listings sell for $15.03 on average, from $3.49 to $73.29. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $15.03 that is $225K to $301K a year per listing.

Average price: $15.03inside the $15 to $100 sweet spot
Price range: $3.49–$73.29
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 600K–800K
Units per listing a year: 15,000–20,000
Revenue per listing a year: $225K–$301K
Returns: 0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Measuring & Layout Tools. It carries 7,064 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #34in Measuring & Layout Tools
Average rating: 4.64 starsAmazon United States average 4.42 stars
Average reviews: 7,064per listing
Listings tracked: 42

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 50 months

Products