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Tan Extension Cord

Fail

Shoppers spend only $25K a year here, so Tan Extension Cord is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$25K/yr43K searches / yr
90-day growth
+43.0%search demand this quarter
Competition
53%top-5 click share · 10 brands · 36 sellers

Flapen Score

Tan Extension Cord against its category

The dotted line is the Tools & Home Improvement average. Past it, Tan Extension Cord is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tan Extension Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Extension Cord 43K times last year and spent an estimated $25K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+43.0%
Conversion, latest week
3.3%
Market size, estimated
$25Ka year
Peak month
November3.3× the quietest month
Top search term
tan extension cord16K searches a year

02 · Price

A sale here is worth $17.76.

Listings sell for $17.76 on average, from $4.47 to $40.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.76 that is $2K to $4K a year per listing.

Average price
$17.76inside the $15 to $100 sweet spot
Price range
$4.47–$40.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #472 within Cords, Adapters & Multi-Outlets. It carries 1,737 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#472in Cords, Adapters & Multi-Outlets
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,737per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Tan Extension Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

36

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

7%

  • Woods42%
  • IRON FORGE CABLE23%
  • Globe Electric8%
  • Power By GoGreen8%
  • Cordinate7%
  • STANLEY6%
  • Open — no brand owns it (4 brands, 7%)

Demand

Tan Extension Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Tan Extension Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tan extension cord16K/yr
  • beige extension cord14K/yr
  • tan outdoor extension cord7K/yr
  • beige outdoor extension cord6K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Extension Cord

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
33%of negative reviews mention “Advertised Vs Actual Product”
3.8%of orders come back
“Not for outdoor use. The description says for indoor/outdoor use. The label on the cord says for indoor use only.”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tan Extension Cord questions

Answered from the same tracked data.