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Table Candles

Fail

Buyers convert on only 1.2% of searches, so Table Candles is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$125K/yr436K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
17%top-5 click share · 112 brands · 145 sellers

Flapen Score

Table Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Table Candles is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Table Candles 436K times last year and spent an estimated $125K. The top 5 brands take 22% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
436K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
1.2%
Market size, estimated
$125Ka year
Peak month
January2.0× the quietest month
Top search term
candle decor71K searches a year

02 · Price

A sale here is worth $23.86.

Listings sell for $23.86 on average, from $5.85 to $182.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $23.86 that is $0 to $2K a year per listing.

Average price
$23.86inside the $15 to $100 sweet spot
Price range
$5.85–$182.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #163 within Novelty Lighting. It carries 3,910 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
99%
Out of stock, average day
1.2%
Average rank
#163in Novelty Lighting
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,910per listing
Listings tracked
154

04 · Newcomers

Amazon counts 11 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
11Amazon's first-year sales bar
Average brand age
35 months

Products

Top Table Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

112 rising

Sellers

145

Top-5 brand share

22%

Top 20: 52%

Top-5 click share

17%

Top 20: 43%

Open market

75%

  • Homemory8%
  • VIODAIM4%
  • SHYMERY4%
  • Girimax3%
  • wemarry3%
  • LA JOLIE MUSE3%

Demand

Table Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Table Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle decor71K/yr
  • candles for centerpieces49K/yr
  • table candles48K/yr
  • candles decor22K/yr
  • candle decorations21K/yr
  • decorative pillar candles21K/yr
  • vintage candle19K/yr
  • candles for table decor27K/yr
  • coffee table candle15K/yr
  • boho candles14K/yr

Reviews and returns

What reviews say buyers love and hate about Table Candles

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Size-Overall”
4.4%of orders come back
“DONT FIT”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Table Candles questions

Answered from the same tracked data.