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T12 Ballast

Fail

The top 5 brands take 100% of clicks, so T12 Ballast is a Fail.

Flapen Score
30
30 / 100
Ranks 9,202 of 9,536 Tools & Home Improvement niches · −18 vs the category median of 48
Market size
$36K/yr19K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
74%top-5 click share · 5 brands · 66 sellers

Flapen Score

T12 Ballast against its category

The dotted line is the Tools & Home Improvement average. Past it, T12 Ballast is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The T12 Ballast market on Amazon at a glance

Shoppers on Amazon United States searched for T12 Ballast 19K times last year and spent an estimated $36K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 30 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
4.2%
Market size, estimated
$36Ka year
Peak month
August1.9× the quietest month
Top search term
t12 ballast11K searches a year

02 · Price

A sale here is worth $45.66.

Listings sell for $45.66 on average, from $14.83 to $258.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $45.66 that is $0 to $5K a year per listing.

Average price
$45.66inside the $15 to $100 sweet spot
Price range
$14.83–$258.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Ballasts. It carries 520 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#137in Ballasts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
520per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top T12 Ballast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$4K$7K$11K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • PHILIPS40%
  • Robertson Worldwide39%
  • OHLECTRIC16%
  • Ciata4%
  • KEYSTONE1%
  • Open — no brand owns it (0%)

Demand

T12 Ballast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top T12 Ballast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • t12 ballast11K/yr
  • t12 ballast 2 lamp 4ft2K/yr
  • ballast for fluorescent light 2 lamp t123K/yr
  • t12 ballast 2 lamp 8 foot2K/yr

Reviews and returns

What reviews say buyers love and hate about T12 Ballast

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Functionality-Overall”
3.5%of orders come back
“Ballast did not work”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common T12 Ballast questions

Answered from the same tracked data.