Is sylvania halogen 39w 120v 475 lumens profitable to sell on Amazon United States?

The niche generates $68K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (45/100).

How competitive is the sylvania halogen 39w 120v 475 lumens niche?

8 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in sylvania halogen 39w 120v 475 lumens?

Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 2.5%.

When does demand for sylvania halogen 39w 120v 475 lumens peak?

Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the sylvania halogen 39w 120v 475 lumens niche?

Listings span $9.10–$73.03; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.

sylvania halogen 39w 120v 475 lumens

Skip it

Soft demand (-22.3% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible15.8%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$26.06

avg listing price — sweet spot $15–$100

Review moat

Great169.18

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.10–$73.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$68K

$68K/yr · 17K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sylvania halogen 39w 120v 475 lumens is a $68K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

sylvania halogen 39w 120v 475 lumens market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $39K–$52K; units × avg price
Conversion rate: 15.8%
Avg BSR: #495
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 9.1%
Avg brand age: 66 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Ivyemons63%
Lachesan11%
Vinaco10%
KIMLOONG4%
Jaenmsa4%
SYLVANIA3%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top sylvania halogen 39w 120v 475 lumens search terms

philips par20 flood 39w 120v 480 lumens5K/yr -26.3%15.7% conv.
sylvania halogen 39w 120v 475 lumens4K/yr -9.2%11.8% conv.
sylvania halogen 39w 120v 550 lumens2K/yr -26.5%4.2% conv.
satco halogen excel 39w2K/yr -31.0%5.6% conv.
philips par20 flood 39w 120v2K/yr -14.9%11.8% conv.
par20 flood 39w 120v 480 lumens1K/yr -32.5%19.0% conv.

All search terms

Top sylvania halogen 39w 120v 475 lumens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ivyemons PAR20 Flood 39W 120V 480 Lumens- 2 Pack PAR20 Flood Light Bulbs with E26 Base PAR 20 Dimmable 2800K Warm White Long Lasting 39W PAR 20 Bulb for Recessed Lighting & Range Hood Light Bulbs

Ivyemons$13.824.5★397 rev

Ivyemons PAR20 Flood 39W 120V 480 Lumens- 6 Pack PAR20 Flood Light Bulbs with E26 Base PAR 20 Dimmable 2800K Warm White Long Lasting 39W PAR 20 Bulb for Recessed Lighting & Range Hood Light Bulbs

Ivyemons$26.724.6★103 rev

Lachesan Par20 Flood 39W 120V 480 Lumens 6 Pack E26 Base Dimmable Par 20 2700K Warm White Long Lasting Par20 Bulb for Recessed Lighting & Range Hood Light Bulbs

Lachesan$23.184.4★145 rev

Vinaco Halogen PAR20 Flood Bulb Dimmable 39W 120V Warm White 2800K E26 Base

Vinaco$26.954.6★109 rev

KIMLOONG PAR20 Halogen Light Bulbs 39W 120V Dimmable 6 Pack E26 Base Par20 Halogen Bulb Warm White 2700K 1755 Lumens ECO Flood Bulb Long Lasting for Track Lighting & Range Hood Light Bulbs

KIMLOONG$21.914.2★37 rev

Newest

by launch date

KIMLOONG PAR20 Halogen Light Bulbs 39W 120V Dimmable 6 Pack E26 Base Par20 Halogen Bulb Warm White 2700K 1755 Lumens ECO Flood Bulb Long Lasting for Track Lighting & Range Hood Light Bulbs

KIMLOONG$21.9137 rev

9mo ago

Ddlisu Par20 Halogen Bulbs 39W 120V 2800K Dimmable E26 Base 2 Pack

Ddlisu$9.5534 rev

9mo ago

Lachesan PAR20 Flood 39W 120V 480 Lumens Flood Light Bulb PAR20 Range Hood Light Bulb with Dimmable E26 Base Dimmable 2800K Warm White Long Lasting for Indoor Spotlight Range Hood Recessed 2 Pcs

Lachesan$9.82145 rev

11mo ago

Lachesan Par20 Flood 39W 120V 480 Lumens 6 Pack E26 Base Dimmable Par 20 2700K Warm White Long Lasting Par20 Bulb for Recessed Lighting & Range Hood Light Bulbs

Lachesan$23.18145 rev

1y ago

Ivyemons PAR20 Flood 39W 120V 480 Lumens- 2 Pack PAR20 Flood Light Bulbs with E26 Base PAR 20 Dimmable 2800K Warm White Long Lasting 39W PAR 20 Bulb for Recessed Lighting & Range Hood Light Bulbs

Ivyemons$13.82397 rev

2y ago

What buyers say about sylvania halogen 39w 120v 475 lumens

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Good value for the price”

Advertised Vs Actual Product17%

“Works as advertised”

Brightness/Shine/Glow13%

“Very bright”

Size-Overall9%

“Fit perfect”

Quality-Overall6%

“Great quality bulbs”

Functionality-Overall6%

“The others work fine”

Bulb Flicker/Dimming/Color6%

“excellent light bulbs”

Durability6%

“lasts well”

Ease Of Use4%

“Very useful”

Efficiency3%

“Work good”

What buyers complain about

Size-Overall17%

“the bulb length is a quarter of an inch longer”

Durability12%

“Didnt last long”

Color9%

“Wrong color is one thing”

Range9%

“Not good for range hood”

Brightness/Shine/Glow9%

“Nowhere near as bright as the 39w halogen this is replacing”

Flammable9%

“Halogens”

Bulb Flicker/Dimming/Color8%

“One bulb went out after two days”

Quality-Overall6%

“Junk”

Value For Money5%

“They are a little pricey”

Advertised Vs Actual Product5%

“Disappointed, misleading”

Top return reasons

Size-Overall38%

Bulb Flicker/Dimming/Color17%

Brightness/Shine/Glow9%

Advertised Vs Actual Product9%

Color9%

Defective Material/Parts5%

Compatibility-Overall4%

Functionality-Overall3%

Range2%

Value For Money1%

Common questions

Is sylvania halogen 39w 120v 475 lumens profitable to sell on Amazon United States?: The niche generates $68K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (45/100).
How competitive is the sylvania halogen 39w 120v 475 lumens niche?: 8 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in sylvania halogen 39w 120v 475 lumens?: Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 2.5%.
When does demand for sylvania halogen 39w 120v 475 lumens peak?: Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the sylvania halogen 39w 120v 475 lumens niche?: Listings span $9.10–$73.03; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.