Sylvania Halogen 39w 120v 475 Lumens

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

17K

Growth, 90 days vs prior 90

-22.3%

Conversion, latest week

15.8%

Market size, estimated

$68Ka year

Peak month

November1.9× the quietest month

Top search term

philips par20 flood 39w 120v 480 lumens5K searches a year

Listings sell for $26.06 on average, from $9.10 to $73.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $26.06 that is $3K to $7K a year per listing.

Average price

$26.06inside the $15 to $100 sweet spot

Price range

$9.10–$73.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #495 within Light Bulbs. It carries 169 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

91%

Out of stock, average day

9.1%

Average rank

#495in Light Bulbs

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

169per listing

Listings tracked

11

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months