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Sylvania Capsylite Par20 50w 120v Nfl

Fail

Demand is soft, at -17.3% this quarter, so Sylvania Capsylite Par20 50w 120v Nfl is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$73K/yr31K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
81%top-5 click share · 9 brands · 24 sellers

Flapen Score

Sylvania Capsylite Par20 50w 120v Nfl against its category

The dotted line is the Tools & Home Improvement average. Past it, Sylvania Capsylite Par20 50w 120v Nfl is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sylvania Capsylite Par20 50w 120v Nfl market on Amazon at a glance

Shoppers on Amazon United States searched for Sylvania Capsylite Par20 50w 120v Nfl 31K times last year and spent an estimated $73K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
13.0%
Market size, estimated
$73Ka year
Peak month
December1.7× the quietest month
Top search term
par20 50w halogen bulb7K searches a year

02 · Price

A sale here is worth $18.13.

Listings sell for $18.13 on average, from $9.04 to $27.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $18.13 that is $5K to $9K a year per listing.

Average price
$18.13inside the $15 to $100 sweet spot
Price range
$9.04–$27.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #425 within Light Bulbs. It carries 564 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#425in Light Bulbs
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
564per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sylvania Capsylite Par20 50w 120v Nfl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$11K$22K$33K$44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

24

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • BOGAO43%
  • Jaenmsa16%
  • LEDVANCE12%
  • Vinaco12%
  • Ivyemons6%
  • Flaspar3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Sylvania Capsylite Par20 50w 120v Nfl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Sylvania Capsylite Par20 50w 120v Nfl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • par20 50w halogen bulb7K/yr
  • sylvania capsylite par20 50w 120v nfl6K/yr
  • allure range hood light bulb6K/yr
  • philips halogen 50 watt 120v flood5K/yr
  • par 20 50 watt halogen bulb3K/yr
  • par 20 halogen light bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Sylvania Capsylite Par20 50w 120v Nfl

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Bulb Flicker/Dimming/Color”
2.6%of orders come back
“started flickering after a few hours”
A buyer, on “Bulb Flicker/Dimming/Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sylvania Capsylite Par20 50w 120v Nfl questions

Answered from the same tracked data.