Switchbot
FailThe top 5 brands take 100% of clicks, so Switchbot is a Fail.
- Flapen Score
- 32 / 100Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 4832
- Market size
- $149K/yr86K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 80%top-5 click share · 2 brands · 7 sellers
Flapen Score
Switchbot against its category
The dotted line is the Tools & Home Improvement average. Past it, Switchbot is stronger. Inside it, weaker.
Market
The Switchbot market on Amazon at a glance
Shoppers on Amazon United States searched for Switchbot 86K times last year and spent an estimated $149K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $149Ka year
- Peak month
- December5.7× the quietest month
- Top search term
- switch bot78K searches a year
02 · Price
A sale here is worth $61.46.
Listings sell for $61.46 on average, from $23.83 to $153.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $61.46 that is $6K to $15K a year per listing.
- Average price
- $61.46inside the $15 to $100 sweet spot
- Price range
- $23.83–$153.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 7.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #44 within Home Automation Devices. It carries 8,216 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #44in Home Automation Devices
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 8,216per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Switchbot products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Switchbot Smart Switch Button Pusher (Bluetooth) Fingerbot for Rocker Switch/One-Way Buttons App Timer Control No Wiring Optional Hub Required for Voice/Remote White
- Price
- $23.83
- Rating
- 4.1/5
- Reviews
- 28,400
- Age
- 8y ago

SwitchBot smart switch button with timer app controlled wifi switch DIY tools (with a Hub compatible with Alexa Google Home IFTTT)
- Price
- $24.21
- Rating
- 4.2/5
- Reviews
- 6,206
- Age
- 8y ago

SwitchBot Hub Mini Smart Remote - IR Blaster Link SwitchBot to Wi-Fi (Support 2.4GHz) Control TV Air Conditioner Compatible with Alexa Google Home IFTTT (White)
- Price
- $32.20
- Rating
- 4.2/5
- Reviews
- 55,497
- Age
- 7y ago

Switchbot Bluetooth Fingerbot Button Pusher for Rocker Switches Turn Lights/Coffee On by App or Timer No Tools Optional Hub for Voice & Away Control White
- Price
- $24.81
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 1y ago

SwitchBot Hub 2 (2nd Gen) Work as a WiFi Thermometer Hygrometer IR Remote Control Smart Remote and Light Sensor Link SwitchBot to Wi-Fi (Support 2.4GHz) Alexa Google Home Apple Home Compatible
- Price
- $56.72
- Rating
- 4.4/5
- Reviews
- 11,414
- Age
- 3y ago
Trending
90-day click momentum
SwitchBot Rechargeable Smart Switch Button Pusher (Bluetooth) Fingerbot for Rocker/One-Way Buttons App Timer Control No Wiring Optional Hub for Voice/Remote White
- Price
- $29.05
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 5mo ago

SwitchBot 2025 Automatic Curtain Opener 2 Packs with Remote Bluetooth Remote Control WiFi&APP Control Upgraded High-Performance Add Hub to Work with Alexa Google Home HomeKit
- Price
- $146.67
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 1y ago

SwitchBot Hub 2 (2nd Gen) Work as a WiFi Thermometer Hygrometer IR Remote Control Smart Remote and Light Sensor Link SwitchBot to Wi-Fi (Support 2.4GHz) Alexa Google Home Apple Home Compatible
- Price
- $56.72
- Rating
- 4.4/5
- Reviews
- 11,414
- Age
- 3y ago

Switchbot Smart Switch Button Pusher (Bluetooth) Fingerbot for Rocker Switch/One-Way Buttons App Timer Control No Wiring Optional Hub Required for Voice/Remote White
- Price
- $23.83
- Rating
- 4.1/5
- Reviews
- 28,400
- Age
- 8y ago

SwitchBot Hub Mini Smart Remote - IR Blaster Link SwitchBot to Wi-Fi (Support 2.4GHz) Control TV Air Conditioner Compatible with Alexa Google Home IFTTT (White)
- Price
- $32.20
- Rating
- 4.2/5
- Reviews
- 55,497
- Age
- 7y ago
Newest
by launch date
SwitchBot Rechargeable Smart Switch Button Pusher (Bluetooth) Fingerbot for Rocker/One-Way Buttons App Timer Control No Wiring Optional Hub for Voice/Remote White
- Price
- $29.05
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 5mo ago

SwitchBot 2025 Automatic Curtain Opener 2 Packs with Remote Bluetooth Remote Control WiFi&APP Control Upgraded High-Performance Add Hub to Work with Alexa Google Home HomeKit
- Price
- $146.67
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 1y ago

SwitchBot Hub 3 (3rd Gen) Smart Home Hub with 2.4 IPS Screen & Knob Control WiFi Thermometer Hygrometer IR Remote (Matter/Bluetooth 200m) Alexa/Google/Apple Home Compatible
- Price
- $94.69
- Rating
- 4.0/5
- Reviews
- 1,704
- Age
- 1y ago

Switchbot Bluetooth Fingerbot Button Pusher for Rocker Switches Turn Lights/Coffee On by App or Timer No Tools Optional Hub for Voice & Away Control White
- Price
- $24.81
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 1y ago

SwitchBot Air Purifier for Home Large Room Matter Up to 3620 ft Air Purifier for Wildfire Smoke Pets Odors 20dB Washable Pre-filter Pet Mode RGB Light Work with Alexa HomeKit Google Home
- Price
- $94.03
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- SwitchBot97%
- MOES3%
- Open — no brand owns it (0%)
Demand
Switchbot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Switchbot search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- switch bot78K/yr
- switch bot hub5K/yr
- switchbox3K/yr
Reviews and returns
What reviews say buyers love and hate about Switchbot
We read the reviews and the return reasons for every product selling here.
“Frequent disconnects - can't recommend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Switchbot questions
Answered from the same tracked data.









