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Swiffer Battery Replacement

Fail

The top 5 products take 100% of clicks, so Swiffer Battery Replacement is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$78K/yr45K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
100%top-5 click share · 5 brands · 59 sellers

Flapen Score

Swiffer Battery Replacement against its category

The dotted line is the Tools & Home Improvement average. Past it, Swiffer Battery Replacement is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swiffer Battery Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for Swiffer Battery Replacement 45K times last year and spent an estimated $78K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
11.4%
Market size, estimated
$78Ka year
Top search term
swiffer power mop battery pack replacement12K searches a year

02 · Price

A sale here is worth $15.12.

Listings sell for $15.12 on average, from $12.10 to $25.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $15.12 that is $8K to $11K a year per listing.

Average price
$15.12inside the $15 to $100 sweet spot
Price range
$12.10–$25.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #342 within Battery Packs & Chargers. It carries 9,218 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#342in Battery Packs & Chargers
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
9,218per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Swiffer Battery Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$12K$23K$35K$47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Bisenkud46%
  • KTNAid16%
  • Ndoge15%
  • PTOOMLE11%
  • Swiffer11%

Demand

Swiffer Battery Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Swiffer Battery Replacement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swiffer power mop battery pack replacement12K/yr
  • swiffer battery pack replacement7K/yr
  • swiffer power mop battery4K/yr
  • battery pack for swiffer power mop5K/yr
  • swiffer battery replacement9K/yr
  • swiffer power mop battery replacement3K/yr
  • swiffer power mop battery pack5K/yr

Reviews and returns

What reviews say buyers love and hate about Swiffer Battery Replacement

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Cleaning”
21%of negative reviews mention “Durability”
1.3%of orders come back
“broke after one use”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Swiffer Battery Replacement questions

Answered from the same tracked data.