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Swann Morton 10r Blades Dermaplaning

Fail

The top 5 brands take 97% of clicks, so Swann Morton 10r Blades Dermaplaning is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$82K/yr32K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
76%top-5 click share · 6 brands · 24 sellers

Flapen Score

Swann Morton 10r Blades Dermaplaning against its category

The dotted line is the Tools & Home Improvement average. Past it, Swann Morton 10r Blades Dermaplaning is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swann Morton 10r Blades Dermaplaning market on Amazon at a glance

Shoppers on Amazon United States searched for Swann Morton 10r Blades Dermaplaning 32K times last year and spent an estimated $82K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
6.6%
Market size, estimated
$82Ka year
Peak month
April1.4× the quietest month
Top search term
swann morton10K searches a year

02 · Price

A sale here is worth $38.36.

Listings sell for $38.36 on average, from $18.24 to $75.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $38.36 that is $4K to $10K a year per listing.

Average price
$38.36inside the $15 to $100 sweet spot
Price range
$18.24–$75.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Cabinet Hardware. It carries 675 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Cabinet Hardware
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
675per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Swann Morton 10r Blades Dermaplaning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$25K$33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

24

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • SWANN-MORTON80%
  • Kimball Med5%
  • Twain & Moss5%
  • PakCan4%
  • ABR Supplies3%
  • Duuous3%

Demand

Swann Morton 10r Blades Dermaplaning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Swann Morton 10r Blades Dermaplaning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swann morton10K/yr
  • swann morton 10r blades dermaplaning14K/yr
  • swann morton scalpel3K/yr
  • swann morton blades4K/yr
  • swann morton dermaplaning1K/yr

Reviews and returns

What reviews say buyers love and hate about Swann Morton 10r Blades Dermaplaning

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“The quality assurance on this kit is sorely lacking”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Swann Morton 10r Blades Dermaplaning questions

Answered from the same tracked data.