Is Swamp Cooler Motor profitable to sell on Amazon United States?

Flapen scores Swamp Cooler Motor 44 out of 100 on Amazon United States, a Fail. Shoppers spend $31K a year across 19 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew +163.8% in the last 90 days.

How competitive is the Swamp Cooler Motor niche on Amazon United States?

11 brands and 68 sellers compete in Swamp Cooler Motor on Amazon United States. The top 5 Swamp Cooler Motor products take 65% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Swamp Cooler Motor?

Swamp Cooler Motor buyers on Amazon United States complain most about Certifications, Durability, and Color. Returns run at 2.6% of orders.

When does demand for Swamp Cooler Motor peak?

Search demand for Swamp Cooler Motor on Amazon United States peaks in May–Jun–Jul–Aug, and the busiest month runs 21.4× the quietest.

What does it cost to enter the Swamp Cooler Motor niche?

Swamp Cooler Motor sells for $163.32 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $82.21 to $403.66. The average product has 34 reviews, the count a new listing must catch up to.

Swamp Cooler Motor

Fail

Prices span $82.21–$403.66, mostly outside the sweet spot, so Swamp Cooler Motor is a Fail.

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $31K/yr16K searches / yr
90-day growth: +163.8%search demand this quarter
Competition: 65%top-5 click share · 11 brands · 68 sellers

Flapen Score

Swamp Cooler Motor against its category

The dotted line is the Tools & Home Improvement average. Past it, Swamp Cooler Motor is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Swamp Cooler Motor market on Amazon at a glance

Shoppers on Amazon United States searched for Swamp Cooler Motor 16K times last year and spent an estimated $31K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +163.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months: 16K
Growth, 90 days vs prior 90: +163.8%
Conversion, latest week: 1.2%
Market size, estimated: $31Ka year
Peak month: June21.4× the quietest month
Top search term: swamp cooler motor10K searches a year

02 · Price

A sale here is worth $163.32.

Listings sell for $163.32 on average, from $82.21 to $403.66. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $163.32 that is $0 to $16K a year per listing.

Average price: $163.32above the $15 to $100 sweet spot
Price range: $82.21–$403.66
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 100–250
Units per listing a year: 0–100
Revenue per listing a year: $0–$16K
Returns: 2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,033 within Electric Motors. It carries 34 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 21%
Out of stock, average day: 0.0%
Average rank: #1,033in Electric Motors
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 34per listing
Listings tracked: 19

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 69 months

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