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Swag Light Kit

Fail

Shoppers spend only $61K a year here, so Swag Light Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$61K/yr126K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
46%top-5 click share · 26 brands · 42 sellers

Flapen Score

Swag Light Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Swag Light Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swag Light Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Swag Light Kit 126K times last year and spent an estimated $61K. The top 5 brands take 57% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
3.4%
Market size, estimated
$61Ka year
Top search term
swag light kit18K searches a year

02 · Price

A sale here is worth $14.27.

Listings sell for $14.27 on average, from $7.15 to $28.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.27 that is $1K to $4K a year per listing.

Average price
$14.27under the $15 to $100 sweet spot
Price range
$7.15–$28.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #246 within Light Sockets. It carries 1,060 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#246in Light Sockets
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,060per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Swag Light Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

42

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

46%

Top 20: 81%

Open market

37%

  • DiCUNO18%
  • LYOOWNG14%
  • Zarnicy11%
  • JACKYLED8%
  • Canomo6%
  • Westinghouse6%

Demand

Swag Light Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Swag Light Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swag light kit18K/yr
  • swag lamp kit13K/yr
  • light cord with switch15K/yr
  • light bulb cord12K/yr
  • hanging lantern cord8K/yr
  • light bulb cord with plug10K/yr
  • light cable6K/yr
  • corded light6K/yr
  • cord light5K/yr
  • light with cord4K/yr

Reviews and returns

What reviews say buyers love and hate about Swag Light Kit

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
3.5%of orders come back
“Very Cheap in Quality and Price”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Swag Light Kit questions

Answered from the same tracked data.