suntouch thermostat
Skip itSoft demand (-54.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great100.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$155.31avg listing price — sweet spot $15–$100
Market size
Bad$63K$63K/yr · 8K searches
Returns
Bad7.7%return rate — above 5% kills the launch gate
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad$86.98–$223.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-54.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, suntouch thermostat is a $63K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
suntouch thermostat market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $39K–$78K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #240
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 7.7%
- Avg brand age
- 69 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- SunTouch53%
- WARM YOUR FLOOR18%
- BOWSEN11%
- starEEl10%
- Generic7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Top suntouch thermostat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SunTouch SunStat CommandPlus Touchscreen Programmable Smart Wi-Fi Thermostat for Electric Floor Heating Systems 4.3 Screen Floor and Air Sensing Control Energy Monitoring Remote Access
SunTouch$190.614.4★44 rev
SunTouch CommandPLUS Floor Heating Thermostat SunStat 500950 Universal WiFi Programmable Touchscreen + Floor Sensor Included 120V/240V
WARM YOUR FLOOR$200.814.6★14 rev
SunTouch SunStat ConnectPlus Touchscreen Programmable Smart Voice-Activated Wi-Fi Thermostat for Electric Floor Heating Systems 4.3 Screen Floor and Air Sensing Control Remote Access
SunTouch$223.524.6★95 rev
Programmable Thermostat for House Radiant Underfloor Heating Home Heat Floor Mat Controller self-Adaption AC(120/240V) Voltage Dual Sensing(Air&Floor Sensor) Built-in Class A GFCI Power 3600W
BOWSEN$93.914.2★219 rev
7-Day Programmable Thermostat for House Radiant Underfloor Heating Home Floor Heating Controller Adaptive AC Voltage(120/240V) Dual Sensing(Air&Floor Sensor) Built-in Class A GFCI LED Backlit Display
starEEl$89.603.5★5 rev
Newest
by launch dateSunTouch CommandPLUS Floor Heating Thermostat SunStat 500950 Universal WiFi Programmable Touchscreen + Floor Sensor Included 120V/240V
WARM YOUR FLOOR$200.8114 rev
SunTouch CommandPLUS Floor Heating Thermostat SunStat 500950 Universal WiFi Programmable Touchscreen + Floor Sensor Included 120V/240V
Generic$201.7220 rev
7-Day Programmable Thermostat for House Radiant Underfloor Heating Home Floor Heating Controller Adaptive AC Voltage(120/240V) Dual Sensing(Air&Floor Sensor) Built-in Class A GFCI LED Backlit Display
starEEl$89.605 rev
SunTouch SunStat CommandPlus Touchscreen Programmable Smart Wi-Fi Thermostat for Electric Floor Heating Systems 4.3 Screen Floor and Air Sensing Control Energy Monitoring Remote Access
SunTouch$190.6144 rev
SunTouch SunStat ConnectPlus Touchscreen Programmable Smart Voice-Activated Wi-Fi Thermostat for Electric Floor Heating Systems 4.3 Screen Floor and Air Sensing Control Remote Access
SunTouch$223.5295 rev
Trending
90-day click momentum7-Day Programmable Thermostat for House Radiant Underfloor Heating Home Floor Heating Controller Adaptive AC Voltage(120/240V) Dual Sensing(Air&Floor Sensor) Built-in Class A GFCI LED Backlit Display
starEEl$89.603.5★
SunTouch SunStat Core Non-Programmable Thermostat for Floor Heating Systems Physical Buttons Backlit Display with Temperature Display Heating and Floor Sensing Control Detachable Beauty Ring
SunTouch$86.984.4★
SunTouch CommandPLUS Floor Heating Thermostat SunStat 500950 Universal WiFi Programmable Touchscreen + Floor Sensor Included 120V/240V
WARM YOUR FLOOR$200.814.6★
SunTouch CommandPLUS Floor Heating Thermostat SunStat 500950 Universal WiFi Programmable Touchscreen + Floor Sensor Included 120V/240V
Generic$201.724.3★
SunTouch SunStat CommandPlus Touchscreen Programmable Smart Wi-Fi Thermostat for Electric Floor Heating Systems 4.3 Screen Floor and Air Sensing Control Energy Monitoring Remote Access
SunTouch$190.614.4★
What buyers say about suntouch thermostat
What buyers praise and complain about, mined from review topics.What buyers love
“Instructions are easy to follow for the install as well as programming”
“Works great and wonderful that I can now schedule the floor to be warm in the morning”
“it was very easy to use”
“Top Quality”
“This is a nice replacement for my older control screen”
“It works great and is easier to use and see”
“The installation instructions were easy to follow”
“Worked well”
“I like that I can view floor temperature, or the time in huge numbers, or outdoor temperature and weather”
“While is priced a bit high for a thermostat I think it is worth it”
What buyers complain about
“Hard to understand programming instruction”
“Non-working units and poor quality control”
“The problem is they just dont last very long”
“the installation was a challenge”
“My heated bathroom floor quit heating”
“it doesn't work”
“Hard to find expensive little unit”
“the screws will not tighten enough”
“Not very easy to program though”
“It doesnt fit in the previous electrical box”
Top return reasons
Common questions
- Is suntouch thermostat profitable to sell on Amazon United States?
- The niche generates $63K/yr across 7 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -54.7%. Flapen's verdict: Skip it (27/100).
- How competitive is the suntouch thermostat niche?
- 5 brands and 17 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in suntouch thermostat?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Durability. The return rate is 7.7% — above our launch gate.
- When does demand for suntouch thermostat peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the suntouch thermostat niche?
- Listings span $86.98–$223.52; the average listing price is $155.31 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.