Is sunset lamp profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Launch it (59/100).

How competitive is the sunset lamp niche?

14 brands and 28 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in sunset lamp?

Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 2.8%.

When does demand for sunset lamp peak?

Demand peaks in Aug–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the sunset lamp niche?

Listings span $8.74–$63.66; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 2,013 reviews — the moat a new listing must climb.

sunset lamp

Launch it

A $1.8M/yr market growing +2.6% this quarter with returns at 2.8% — clears our launch bar.

Market size

Great$1.8M

$1.8M/yr · 2.4M searches

Price range

Great$8.74–$63.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.68

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,012.89

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sunset lamp is a $1.8M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug–Dec. Verdict: Launch it — 59/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

sunset lamp market data

Units sold / yr: 125K–150K; avg 4,000–5,000/product
Revenue / yr: $2.2M–$2.7M; units × avg price
Conversion rate: 4.3%
Avg BSR: #108
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 29 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

LEKEONE25%
Tsrarey13%
easeking12%
Neroupe12%
XEBKOR9%
Molemyn9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top sunset lamp search terms

sunset lamp1.9M/yr +4.1%4.5% conv.
sunset light142K/yr -23.3%3.0% conv.
sunset lamp projector82K/yr -12.4%3.5% conv.
aura light55K/yr +1.9%1.7% conv.
aura lamp34K/yr +20.5%1.3% conv.
sunset projection lamp22K/yr +10.3%2.0% conv.
sunset lamps22K/yr -6.1%2.4% conv.
sunset lamp for bedroom27K/yr +14.2%2.7% conv.
sun set lamp20K/yr +11.6%2.9% conv.
aura lights17K/yr +6.7%0.5% conv.

All search terms

Top sunset lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEKEONE Sunset Lamp Projection Sunset Night Light Rainbow Projector 180 16 Color Changing 4 Modes Vlog Photography Decorative Party Decor Gift for Women(16 Color) (red) (red)

LEKEONE$13.214.2★1,456 rev

easeking LED Sunset Lamp Projector Multicolor Changing with USB Port Sunset Light 180Rotation for Room Decor Sunset Lamp for Bedroom Photography Party Tiktok Live Gift for Halloween Christmas

easeking$15.334.3★252 rev

XEBKOR Sunset Lamp Projector Multicolor Changing LED Projection Lamp Switch Button and APP Control 360 Degree Rotation Sunlight Lamp for Bedroom Photography Party Tiktok Live Room Decor

XEBKOR$16.764.4★1,828 rev

Molemyn Sunset Lamp Projector with APP Control - 21 Color Changing LED Sunset Light 180 Adjustable for Photography Bedroom Decor Party Wedding Mood Lighting

Molemyn$12.164.1★570 rev

Neroupe Sunset Lamp Projector with APP & Button Control 360 Degree Rotation Multiple Colors Changing LED Lamp Night Light Sunset Light for Bedroom Decor/Party/Tiktok Live/Room Decor

Neroupe$16.734.4★1,485 rev

Newest

by launch date

PMOPDSNNE Floor Sunset Lamp Projector 16 Colors Multicolor USB LED Night Light 180 Degree Rotation Rainbow Lights for Bedroom Photography Party TIK Tok Live Christmas Light

PMOPDSNNE$8.7422 rev

10mo ago

easeking LED Sunset Lamp Projector Multicolor Changing with USB Port Sunset Light 180Rotation for Room Decor Sunset Lamp for Bedroom Photography Party Tiktok Live Gift for Halloween Christmas

easeking$15.33252 rev

11mo ago

Mubarek Ambient Lighting 216 Modes Mood Lighting 3-in-1 Sunset Lamp & Ocean Lamp & Northern Lights Projector with Remote Led Lights for Bedroom Room Lights for Bedroom Decor Girl Gift

Mubarek$28.42897 rev

1y ago

LEKEONE Sunset Lamp Projection Sunset Night Light Rainbow Projector 180 16 Color Changing 4 Modes Vlog Photography Decorative Party Decor Gift for Women(16 Color) (red) (red)

LEKEONE$13.211,456 rev

2y ago

Neroupe Sunset Lamp Projector with APP & Button Control 360 Degree Rotation Multiple Colors Changing LED Lamp Night Light Sunset Light for Bedroom Decor/Party/Tiktok Live/Room Decor

Neroupe$16.731,485 rev

2y ago

What buyers say about sunset lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“very bright”

Color12%

“Cute color”

Quality-Overall8%

“- Decent build quality”

Value For Money5%

“Good deal”

Assembly/Installation5%

“assembly was easy”

Design-Overall4%

“I love the sleek design”

Ease Of Use3%

“EASY TO USE”

Advertised Vs Actual Product3%

“Exactly what I wanted”

Remote Control2%

“The remote works well”

Night Vision2%

“Helps add a nice warm glow to the room at night”

What buyers complain about

Durability21%

“didnt last”

Quality-Overall11%

“Terrible quality control”

Brightness/Shine/Glow7%

“Does NOT provide useful amount of light”

Functionality-Overall5%

“not functional”

Color5%

“The only color I want it for looks horrible”

Size-Overall5%

“Doesnt fit like it should”

Connectivity-Overall5%

“App wouldn't connect”

Value For Money4%

“Should be cheaper”

Advertised Vs Actual Product3%

“Pictures are deceiving”

Bulb Flicker/Dimming/Color3%

“started to flicker”

Top return reasons

Brightness/Shine/Glow25%

Size-Overall10%

Functionality-Overall9%

Advertised Vs Actual Product9%

Color7%

Defective Material/Parts7%

Bulb Flicker/Dimming/Color6%