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Sunbeam Night Light

Fail

Shoppers spend only $12K a year here, so Sunbeam Night Light is a Fail.

Flapen Score
31
31 / 100
Ranks 9,140 of 9,536 Tools & Home Improvement niches · −17 vs the category median of 48
Market size
$12K/yr22K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
80%top-5 click share · 8 brands · 13 sellers

Flapen Score

Sunbeam Night Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Sunbeam Night Light is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunbeam Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Sunbeam Night Light 22K times last year and spent an estimated $12K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
2.4%
Market size, estimated
$12Ka year
Peak month
December1.8× the quietest month
Top search term
sunbeam power failure night light7K searches a year

02 · Price

A sale here is worth $22.81.

Listings sell for $22.81 on average, from $7.32 to $52.49. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $22.81 that is $0 to $2K a year per listing.

Average price
$22.81inside the $15 to $100 sweet spot
Price range
$7.32–$52.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #412 within Wall Lights. It carries 6,093 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
17.6%
Average rank
#412in Wall Lights
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
6,093per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Sunbeam Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$1K$2K$4K$5K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • Camelion35%
  • Enhon30%
  • Dawnrise12%
  • GE10%
  • L LOHAS LED7%
  • DORESshop3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Sunbeam Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Sunbeam Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunbeam power failure night light7K/yr
  • sunbeam night light motion sensor6K/yr
  • sunbeam night light5K/yr
  • sunbeam led power failure night light4K/yr
  • sunbeam night light motion sensor 3 pack with flashlight268/yr

Reviews and returns

What reviews say buyers love and hate about Sunbeam Night Light

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Functionality-Overall”
2.1%of orders come back
“DOESNT WORK”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sunbeam Night Light questions

Answered from the same tracked data.