sunbeam night light
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$22.81avg listing price — sweet spot $15–$100
Price range
Great$7.32–$52.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,092.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$12K$12K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, sunbeam night light is a $12K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
sunbeam night light market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $11K–$17K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #412
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 17.6%
- Avg brand age
- 52 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
13
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
4%
- Camelion35%
- Enhon30%
- Dawnrise12%
- GE10%
- L LOHAS LED7%
- DORESshop3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top sunbeam night light search terms
- sunbeam power failure night light7K/yr
- sunbeam night light motion sensor6K/yr
- sunbeam night light5K/yr
- sunbeam led power failure night light4K/yr
- sunbeam night light motion sensor 3 pack with flashlight268/yr
Top sunbeam night light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Camelion Power Failure Night Light Flashlight Motion Sensing 3-Pack
Camelion$32.694.6★363 rev
Enhon Emergency Power Failure 5-in-1 Multi Color LED Night Lights (3Pack)
Enhon$35.874.4★182 rev
Dawnrise Night Lights Plug into Wall with Invisible Motion Sensor 2 Pack
Dawnrise$19.234.6★292 rev
Enhon Emergency Power Failure 5-in-1 Multi Color LED Night Lights (6Pack)
Enhon$52.494.4★182 rev
GE Plug in Color Changing Night Light with Dusk to Dawn Sensor
GE$7.324.7★32,856 rev
Newest
by launch date
Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness
Energizer$20.9111,442 rev
ROSSEX 4 in 1 Emergency Lights for Home Power Failure 3 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items
ROSSEX$21.011,000 rev
Camelion Power Failure Night Light Flashlight Motion Sensing 3-Pack
Camelion$32.69363 rev
Enhon Emergency Power Failure 5-in-1 Multi Color LED Night Lights (3Pack)
Enhon$35.87182 rev
Enhon Emergency Power Failure 5-in-1 Multi Color LED Night Lights (6Pack)
Enhon$52.49182 rev
Trending
90-day click momentumEnergizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness
Energizer$20.914.7★
Blue Night Light Plug in LOHAS Motion Sensor Blue LED Night Lights Plug Into Wall Adjustable Brightness 0.6W LED Night Lights for Kids Bathroom Bedroom Independence Day Decorations 2 Pack
L LOHAS LED$14.854.6★
Dawnrise Night Lights Plug into Wall with Invisible Motion Sensor 2 Pack
Dawnrise$19.234.6★
DORESshop Led Night Light Night Lights Plug into Wall Dusk to Dawn Sensor
DORESshop$10.104.5★
Enhon Emergency Power Failure 5-in-1 Multi Color LED Night Lights (6Pack)
Enhon$52.494.4★
What buyers say about sunbeam night light
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“VERY MUCH WORTH THE PRICE”
“Excellent product”
“Motion sensor works great”
“As advertised”
“Works well for an RV bathroom”
“Great night light”
“Colorful”
“Simple to use”
“really appreciate the auto sensor that triggers the light”
What buyers complain about
“DOESNT WORK”
“Not as bright as had hoped”
“it would not fit into the outlet unless I forcefully bent it”
“a quality control issue”
“False advertising is very bad”
“One of Two Died”
“Defective products should not require buyer to drive 2 miles to return a 10.00 light”
“Too too bright”
“which they tellyou not to do in the instruction booklet”
“Battery dies in 2 weeks”
Top return reasons
Common questions
- Is sunbeam night light profitable to sell on Amazon United States?
- The niche generates $12K/yr across 12 tracked products. 90-day search growth is -10.7%. Flapen's verdict: Skip it (31/100).
- How competitive is the sunbeam night light niche?
- 8 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in sunbeam night light?
- Top complaints mined from reviews: Functionality-Overall, Brightness/Shine/Glow, Size-Overall. The return rate is 2.1%.
- When does demand for sunbeam night light peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the sunbeam night light niche?
- Listings span $7.32–$52.49; the average listing price is $22.81 (sweet spot $15–$100). The average incumbent carries 6,093 reviews — the moat a new listing must climb.