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54

sump pump

Worth a look

Shows a $7.1M/yr market, but a deep review moat (5,246 avg reviews) keeps it on the watch list.

Market size 99Growth 38Conversion 54Competition 31Returns 35Price range 45Avg price 88Brand share 57Review moat 24Quality gap 62

Market size

Incredible$7.1M

$7.1M/yr · 2.5M searches

Avg price

Great$63.76

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay$18.02–$199.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,246.06

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, sump pump is a $7.1M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

sump pump market data

Units sold / yr
100K–125K
avg 6,000–8,000/product
Revenue / yr
$6.4M–$8.0M
units × avg price
Conversion rate
4.5%
Avg BSR
#9
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
56 months
Avg seller age
153 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

82

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

  • AQUASTRONG37%
  • FOTING12%
  • AgiiMan12%
  • PANRANO6%
  • VIVOSUN4%
  • Prostormer4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.
80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×

Top sump pump search terms

  • submersible water pump618K/yr
  • sump pump694K/yr
  • sump pump submersible324K/yr
  • submersible pump183K/yr
  • water pump for pool draining110K/yr
  • sump pump for pool48K/yr
  • bomba de agua sumergible58K/yr
  • sump pumps74K/yr
  • pool drain pump39K/yr
  • utility pump44K/yr
All search terms

Top sump pump products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$715K20%$1.4M30%$2.1M40%$2.9M1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about sump pump

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money12%

“reasonable price”

Pressure12%

“has a lot of pressure”

Quality-Overall10%

“the hose that comes with it is good quality”

Efficiency9%

“Works great”

Advertised Vs Actual Product7%

“As advertised”

Water Flow7%

“improves water circulation”

Strength7%

“Simple setup, sturdy product”

Ease Of Use5%

“Super handy little pump”

Assembly/Installation4%

“It was easy to install”

Durability3%

“Extremely Durable”

What buyers complain about

Durability29%

“Broke quickly”

Functionality-Overall9%

“It did not turn on”

Quality-Overall8%

“Poor quality and ineffective”

Advertised Vs Actual Product5%

“Misleading description”

Size-Overall4%

“somewhat large”

Water Resistance3%

“Water in, water out”

Noise Level3%

“It made noise”

Value For Money3%

“that one is a little more expensive”

Strength2%

“Not very strong”

Leak-Proof2%

“sprung a leak in the side”

Top return reasons

Size-Overall31%
Functionality-Overall17%
Advertised Vs Actual Product9%
Defective Material/Parts6%
Durability5%
Value For Money5%
Strength4%
Compatibility-Overall4%
Product Condition3%
Leak-Proof2%

Common questions

Is sump pump profitable to sell on Amazon United States?
The niche generates $7.1M/yr across 18 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the sump pump niche?
15 brands and 82 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in sump pump?
Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 4.2%.
When does demand for sump pump peak?
Demand peaks in Apr–May–Jun; the busiest month runs 2.1× the quietest.
What does it cost to enter the sump pump niche?
Listings span $18.02–$199.54; the average listing price is $63.76 (sweet spot $15–$100). The average incumbent carries 5,246 reviews — the moat a new listing must climb.