studio ghibli decor
Worth a lookShows low returns (1.3%), but weak search conversion (1.4%) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$18.58avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good639.87avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.39–$36.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$213K$213K/yr · 851K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, studio ghibli decor is a $213K/yr Amazon United States market (851K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
studio ghibli decor market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $186K–$232K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,871
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 4.1%
- Avg brand age
- 36 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
96
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
51%
Top 20: 89%
Open market
36%
- LIVEBEAR19%
- TAUMI18%
- スタジオジブリ10%
- Lenporl7%
- OVANUS7%
- RAPUDA4%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -1.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
Top studio ghibli decor search terms
- studio ghibli merch327K/yr
- studio ghibli decor193K/yr
- ghibli merch60K/yr
- ghibli decor44K/yr
- studio ghibli gifts50K/yr
- studio ghibli figures26K/yr
- studio ghibli merchandise24K/yr
- studio ghibli home decor11K/yr
- studio ghibli desk accessories10K/yr
- totoro figure13K/yr
Top studio ghibli decor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIVEBEAR Womens POPULAR ANIME Small-Med
LIVEBEAR$15.144.8★2,191 rev
TAUMI 5 Pairs Stripe Colorful Patterned Medium High Top Cotton Crew Socks for Women Kawaii Cartoon Howl Kiki ect
TAUMI$19.404.6★114 rev
Lenporl Totoro Umbrella LED Night Light Kids Character Lamp USB Charge (White Belly) Bonus Totoro Tumbler
Lenporl$30.454.4★490 rev
OVANUS No Face Lamp No Face Night Light Mini Resin Anime Desk Lamp Battery Operated Cute Room Decor Gift for Bedroom Shelf Office
OVANUS$15.234.4★261 rev
RAPUDA Cute Soot Sprites 35 Pcs Automotive Interior Decoration Accessories for Car Rearview Mirror and Dashboard Cute Anime Decor for Home Garden Office Funny Ornament Gifts(Black)
RAPUDA$5.664.5★1,143 rev
Newest
by launch date
Cute Tealight Candle Holder Small Cartoon Soot Sprite Ceramic Holders for Candle/Ring/Jewelry for Home Decor Unique Gifts for Housewarming/Halloween/Thanksgiving/Christmas/Birthday Gift
AMZWISH$9.4237 rev
Calcifer Lamp Statue Cute Calcifer Night Light Desktop Warm Orange Flame Lights for Bedroom Office Decoration Gift Camping 5 inch
Generic$30.3639 rev
KEYCHIN No Face & Kiki Tote Bag Japanese Anime Lovers Gift Animated Movie Themed Shoulder Bag Cartoon Movie Merch (No Face-TB)
KEYCHIN$15.91137 rev
Mevodeata 20 Pcs Cute Soot Sprite Car Decor Rearview Mirror Accessories - Cute Decor for Car Home and Office Gifts
Mevodeata$5.39496 rev
TAUMI 5 Pairs Stripe Colorful Patterned Medium High Top Cotton Crew Socks for Women Kawaii Cartoon Howl Kiki ect
TAUMI$19.40114 rev
Trending
90-day click momentumLIVEBEAR Womens POPULAR ANIME Small-Med
LIVEBEAR$15.144.8★
Studio Ghibli - Ponyo - Jellyfish - Benelic Key Chain
スタジオジブリ$13.474.7★
Totoro Lamp Totoro Merchandise My Neighbor Totoro Merchandise Studio Ghibli Decor Studio Ghibli Gifts
TEITEAI$25.124.4★
Studio Ghibuli Kikis Delivery Service Cafe Curtain Walking Jiji Made in Japan
NARUMI 鸣海$23.834.7★
TAUMI 5 Pairs Stripe Colorful Patterned Medium High Top Cotton Crew Socks for Women Kawaii Cartoon Howl Kiki ect
TAUMI$19.404.6★
What buyers say about studio ghibli decor
What buyers praise and complain about, mined from review topics.What buyers love
“Im satisfied with quality of this bag”
“Love the glow”
“As advertised”
“Perfect size”
“Stick well”
“Great, affordable buy”
“The design was cute”
“these socks seem more durable AND have more designs”
“Bright colors”
“Fun for all ages”
What buyers complain about
“Large fit”
“Not all glow”
“Disappointing Quality Control”
“Stickers don't work”
“The color of the mouse is wrong”
“Other then I feel it was over priced for size it's as expected it would be”
“paint job not very good”
“it sadly died after 2 days of turning on”
“Batteries don't work”
“low battery life”
Top return reasons
Common questions
- Is studio ghibli decor profitable to sell on Amazon United States?
- The niche generates $213K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the studio ghibli decor niche?
- 23 brands and 96 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in studio ghibli decor?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.3%.
- When does demand for studio ghibli decor peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the studio ghibli decor niche?
- Listings span $5.39–$36.01; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 640 reviews — the moat a new listing must climb.