stubby drill bits
Worth a lookShows a sweet-spot price point ($26.28 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.28avg listing price — sweet spot $15–$100
Price range
Great$8.05–$104.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great473.24avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, stubby drill bits is a $74K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
stubby drill bits market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $53K–$66K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 5.6%
- Avg brand age
- 56 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
47
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
49%
Top 20: 91%
Open market
31%
- NordWolf16%
- NEIKO13%
- vector tools13%
- Drill America10%
- Pro Edge Technology10%
- Matework7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top stubby drill bits search terms
- stubby drill bits17K/yr
- short drill bits11K/yr
- stubby drill bit set10K/yr
- short drill bit set4K/yr
Top stubby drill bits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
29PC Stubby Industrial Black & Gold Drill Bit Set 135 Degree Split Point
vector tools$59.784.4★210 rev
7pcs M35 HSS Cobalt Stubby Drill Bit Set 1/4 Hex Shank 3/32-3/8
Pro Edge Technology$25.454.4★72 rev
NEIKO 11402A Stubby Drill Bit Set for Metal 5 Piece 1/4 Quick Change Hex Shank M2 High Speed Steel for Quick Change Chucks and Drives Drill Bit Holder Included Hex Shank Drill Bit Set
NEIKO$14.234.6★2,854 rev
Drill America 7 Piece Screw Machine/Stub Cobalt Drill Bit Set Plastic Pouch Case D/ASTCO
Drill America$34.614.5★174 rev
NordWolf 5-Piece M35 Cobalt Stubby Drill Bit Set for Stainless Steel & Hard Metals with 1/4 Hex Shank for Quick Chucks & Impact Drivers SAE Sizes 3/32-1/8-3/16-1/4-5/16 in Storage Box
NordWolf$20.654.2★1,258 rev
Newest
by launch date
Crosstar 8PCS Stubby Drill Bit Set M35 Cobalt Short Drill Bits with TiAlN Coating for Stainless Steel & Hard Metals Suitable For Metalworking DIY Projects Hard Materials Professional Use
Crosstar$25.9017 rev
OSTTE 6Pcs M35 Cobalt Stubby Drill Bit Set TiAlN Coated 7 Cutting Edges
OSTTE$23.9642 rev
toolant Mini Step Drill Bit 1/8-1/4 1/4 Hex Shank Only 1 Short Drill Body for Extremely Tiny Spaces M2 HSS & Nitriding Coating
toolant$9.9257 rev
POPTOOL Twist Stubby Drill Bit Set Size 3/32 to 3/8 with Size Index & Storage Base 6-Piece Hex Shank Drill Bits for Metal Made of High-Speed Steel
POPTOOL$11.9442 rev
7pcs M35 HSS Cobalt Stubby Drill Bit Set 1/4 Hex Shank 3/32-3/8
Pro Edge Technology$25.4572 rev
Trending
90-day click momentumCrosstar 8PCS Stubby Drill Bit Set M35 Cobalt Short Drill Bits with TiAlN Coating for Stainless Steel & Hard Metals Suitable For Metalworking DIY Projects Hard Materials Professional Use
Crosstar$25.904.4★
OSTTE 6Pcs M35 Cobalt Stubby Drill Bit Set TiAlN Coated 7 Cutting Edges
OSTTE$23.964.4★
toolant Mini Step Drill Bit 1/8-1/4 1/4 Hex Shank Only 1 Short Drill Body for Extremely Tiny Spaces M2 HSS & Nitriding Coating
toolant$9.924.9★
vibedor Stubby Drill Bit Set 5 Pack HSS M2
vibedor$8.055.0★
7pcs M35 HSS Cobalt Stubby Drill Bit Set 1/4 Hex Shank 3/32-3/8
Pro Edge Technology$25.454.4★
What buyers say about stubby drill bits
What buyers praise and complain about, mined from review topics.What buyers love
“These cut no problem”
“Decent quality”
“Very sharp”
“Convenient,”
“As advertised”
“The M35 cobalt construction is impressively durable”
“Great deal and decent bits”
“Perfect size”
“Easy to store”
“The bits look very sturdy”
What buyers complain about
“Broke very quickly”
“Not Typical of IRWIN Quality”
“Won't stay sharp”
“These are short bits”
“These were probably not properly heat treated”
“* Edge sharpness can be inconsistent – Budget sets often arrive not perfectly ground”
“Didnt do the job”
“The price is a bit high in my opinion”
“Not is like described”
“Keep going and it will litterally burn it up”
Top return reasons
Common questions
- Is stubby drill bits profitable to sell on Amazon United States?
- The niche generates $74K/yr across 29 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the stubby drill bits niche?
- 21 brands and 47 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in stubby drill bits?
- Top complaints mined from reviews: Durability, Quality-Overall, Sharpness. The return rate is 1.6%.
- When does demand for stubby drill bits peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the stubby drill bits niche?
- Listings span $8.05–$104.22; the average listing price is $26.28 (sweet spot $15–$100). The average incumbent carries 473 reviews — the moat a new listing must climb.