Is String Line profitable to sell on Amazon United States?

Flapen scores String Line 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $395K a year across 24 tracked products. Amazon counts 1 of the 2 products launched in the last year as successful launches. Search demand grew +12.1% in the last 90 days.

How competitive is the String Line niche on Amazon United States?

14 brands and 40 sellers compete in String Line on Amazon United States. The top 5 String Line products take 65% of clicks, and the top 5 brands take 81%.

What do buyers complain about in String Line?

String Line buyers on Amazon United States complain most about Quality-Overall, Thickness, and Size-Overall. Returns run at 0.8% of orders.

When does demand for String Line peak?

Search demand for String Line on Amazon United States peaks in Apr–May, and the busiest month runs 2.7× the quietest.

What does it cost to enter the String Line niche?

String Line sells for $14.12 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.97 to $37.41. The average product has 624 reviews, the count a new listing must catch up to.

String Line

Maybe

Buyers convert on 12.9% of searches. But the products selling today already average 4.6★, so String Line is a Maybe.

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $395K/yr217K searches / yr
90-day growth: +12.1%search demand this quarter
Competition: 65%top-5 click share · 14 brands · 40 sellers

Flapen Score

String Line against its category

The dotted line is the Tools & Home Improvement average. Past it, String Line is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The String Line market on Amazon at a glance

Shoppers on Amazon United States searched for String Line 217K times last year and spent an estimated $395K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $395K a year.

Searches, last 12 months: 217K
Growth, 90 days vs prior 90: +12.1%
Conversion, latest week: 12.9%
Market size, estimated: $395Ka year
Peak month: April2.7× the quietest month
Top search term: string line71K searches a year

02 · Price

A sale here is worth $14.12.

Listings sell for $14.12 on average, from $5.97 to $37.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $14.12 that is $14K to $18K a year per listing.

Average price: $14.12under the $15 to $100 sweet spot
Price range: $5.97–$37.41
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $14K–$18K
Returns: 0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #20 within Masonry Tools. It carries 624 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 4.0%
Average rank: #20in Masonry Tools
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 624per listing
Listings tracked: 24

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 56 months

Products