Is String Lights 100 Ft profitable to sell on Amazon United States?

Flapen scores String Lights 100 Ft 59 out of 100 on Amazon United States, a Maybe. Shoppers spend $64K a year across 32 tracked products. Amazon counts 14 of the 14 products launched in the last year as successful launches. Search demand grew +80.6% in the last 90 days.

How competitive is the String Lights 100 Ft niche on Amazon United States?

26 brands and 44 sellers compete in String Lights 100 Ft on Amazon United States. The top 5 String Lights 100 Ft products take 46% of clicks, and the top 5 brands take 56%.

What do buyers complain about in String Lights 100 Ft?

String Lights 100 Ft buyers on Amazon United States complain most about Durability, Quality-Overall, and Functionality-Overall. Returns run at 4.1% of orders.

When does demand for String Lights 100 Ft peak?

Search demand for String Lights 100 Ft on Amazon United States peaks in May–Jun–Oct–Nov, and the busiest month runs 2.8× the quietest.

What does it cost to enter the String Lights 100 Ft niche?

String Lights 100 Ft sells for $31.39 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.03 to $74.65. The average product has 2,192 reviews, the count a new listing must catch up to.

String Lights 100 Ft

Maybe

Products sell for $31.39 on average, inside the sweet spot. But shoppers spend only $64K a year here, so String Lights 100 Ft is a Maybe.

Flapen Score: 59
59 / 100Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size: $64K/yr22K searches / yr
90-day growth: +80.6%search demand this quarter
Competition: 46%top-5 click share · 26 brands · 44 sellers

Flapen Score

String Lights 100 Ft against its category

The dotted line is the Tools & Home Improvement average. Past it, String Lights 100 Ft is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The String Lights 100 Ft market on Amazon at a glance

Shoppers on Amazon United States searched for String Lights 100 Ft 22K times last year and spent an estimated $64K. The top 5 brands take 56% of clicks. Demand peaks in May–Jun–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +80.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months: 22K
Growth, 90 days vs prior 90: +80.6%
Conversion, latest week: 9.3%
Market size, estimated: $64Ka year
Peak month: June2.8× the quietest month
Top search term: string lights 100 ft10K searches a year

02 · Price

A sale here is worth $31.39.

Listings sell for $31.39 on average, from $10.03 to $74.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.39 that is $0 to $3K a year per listing.

Average price: $31.39inside the $15 to $100 sweet spot
Price range: $10.03–$74.65
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #190 within String Lights. It carries 2,192 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 3.9%
Average rank: #190in String Lights
Average rating: 4.54 starsAmazon United States average 4.42 stars
Average reviews: 2,192per listing
Listings tracked: 32

04 · Newcomers

Amazon counts 14 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 14
Successful launches: 14Amazon's first-year sales bar
Average brand age: 32 months

Products