string lights 100 ft
Worth a lookShows a sweet-spot price point ($31.39 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.39avg listing price — sweet spot $15–$100
Price range
Great$10.03–$74.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Growth
Great+80.6%90-day search growth — must beat 0% to launch
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,191.69avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, string lights 100 ft is a $64K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Oct–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
string lights 100 ft market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $47K–$63K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.9%
- Avg brand age
- 32 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
44
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
46%
Top 20: 88%
Open market
39%
- addlon22%
- MGVIH14%
- Brightever7%
- BYGUQ7%
- Larkvue7%
- GPATIO4%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +80.6% search growth over the last 90 days.Peak months: May, Jun, Oct, Nov · busiest ÷ quietest = 2.8×
Top string lights 100 ft search terms
- string lights 100 ft10K/yr
- outdoor lights 100ft6K/yr
- 100 ft outdoor lights5K/yr
- 100 ft string lights for outside2K/yr
- outdoor led string lights waterproof 100 ft47/yr
Top string lights 100 ft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Outdoor Lights String Patio Outside - 100ft 30M LED Waterproof Light ST38
MGVIH$25.154.2★4,835 rev
addlon 100FT Outdoor String Lights ST38 LED with Remote Waterproof Dimmable
addlon$25.584.5★3,300 rev
addlon Outdoor String Lights 100FT G40 with Remote 54 LED Shatterproof Bulb
addlon$31.614.6★24,038 rev
Brightever LED Outdoor String Lights 100FT Patio Lights with 52 Shatterproof ST38 Vintage Edison Bulbs Outside Hanging Light Waterproof for Porch Deck Garden Backyard Balcony 2700K Dimmable
Brightever$35.554.5★9,941 rev
Outdoor String Lights Patio Light - 100Ft Outside Waterproof Dimmable Bulbs
BYGUQ$25.784.3★289 rev
Newest
by launch date
Sikitul 100FT Outdoor String Lights with Remote & Dimmable 35+1 Shatterproof Waterproof Bulbs Dimmable Outside Hanging Patio Lights for Backyard Porch Deck Garden 2700K Warm White
Sikitul$25.12648 rev
Outdoor String Lights Patio Light - 100Ft Outside Waterproof Dimmable Bulbs
BYGUQ$25.78289 rev
SmartDawn 100FT 52 LED Bulbs Outdoor String Lights G40 Shatterproof String Lights IP65 Waterproof Connectable Outside Patio Light for Backyard Porch Balcony Garden Decor Christmas Camping Gazebo
SmartDawn$26.94164 rev
VIPAR Outdoor String Lights 100FT 52 ST38 Bulbs Patio Lights Outdoor Waterproof Shatterproof Vintage Edison LED Outside Hanging Light for Backyard Porch Garden Deck Bistro 2700K Dimmable
VIPAR$25.93614 rev
GPATIO Outdoor String Lights 100FT G40 Bulbs Shatterproof Patio Lights Waterproof Dimmable Hanging Outdoor Lights Connectable LED Outside Lights for Backyard Yard Gazebo Porch Party
GPATIO$31.141,738 rev
Trending
90-day click momentumSikitul 100FT Outdoor String Lights with Remote & Dimmable 35+1 Shatterproof Waterproof Bulbs Dimmable Outside Hanging Patio Lights for Backyard Porch Deck Garden 2700K Warm White
Sikitul$25.124.6★
addlon 100FT Outdoor String Lights with Remote Dimmable Waterproof Patio
addlon$49.584.5★
GPATIO Outdoor String Lights 100FT G40 Bulbs Shatterproof Patio Lights Waterproof Dimmable Hanging Outdoor Lights Connectable LED Outside Lights for Backyard Yard Gazebo Porch Party
GPATIO$31.144.7★
100FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Decor Dusk to Dawn Lighting
Skoiuc$30.774.4★
GPATIO Outdoor String Lights 100FT ST38 Bulbs Shatterproof Patio Lights Waterproof Dimmable Outside Hanging Light Connectable LED Outdoor Lights for Backyard Porch Party Garden Home Decor
GPATIO$32.964.7★
What buyers say about string lights 100 ft
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and bright”
“The quality seems solid”
“remote works well”
“easy to assemble”
“They are affordable”
“They do not break easily”
“As advertised”
“easy to handle”
“They have nice style”
“Perfect Fit”
What buyers complain about
“falling apart”
“Cheap quality”
“Stop working”
“not good brightness”
“Can NOT dim”
“Very Misleading Ad”
“Very small”
“They are not weatherproof or waterproof”
“And for some reason my panel isnt holding a charge”
“So, not a great value”
Top return reasons
Common questions
- Is string lights 100 ft profitable to sell on Amazon United States?
- The niche generates $64K/yr across 32 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is +80.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the string lights 100 ft niche?
- 26 brands and 44 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in string lights 100 ft?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 4.1%.
- When does demand for string lights 100 ft peak?
- Demand peaks in May–Jun–Oct–Nov; the busiest month runs 2.8× the quietest.
- What does it cost to enter the string lights 100 ft niche?
- Listings span $10.03–$74.65; the average listing price is $31.39 (sweet spot $15–$100). The average incumbent carries 2,192 reviews — the moat a new listing must climb.