Is String Lights profitable to sell on Amazon United States?

Flapen scores String Lights 67 out of 100 on Amazon United States, a Pass. Shoppers spend $10.7M a year across 84 tracked products. Amazon counts 18 of the 18 products launched in the last year as successful launches. Search demand grew +25.6% in the last 90 days.

How competitive is the String Lights niche on Amazon United States?

49 brands and 97 sellers compete in String Lights on Amazon United States. The top 5 String Lights products take 24% of clicks, and the top 5 brands take 51%.

What do buyers complain about in String Lights?

String Lights buyers on Amazon United States complain most about Durability, Brightness/Shine/Glow, and Quality-Overall. Returns run at 3.3% of orders.

When does demand for String Lights peak?

Search demand for String Lights on Amazon United States peaks in Jul–Nov, and the busiest month runs 1.6× the quietest.

What does it cost to enter the String Lights niche?

String Lights sells for $26.89 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.06 to $126.33. The average product has 7,074 reviews, the count a new listing must catch up to.

String Lights

Pass

String Lights scores 67 out of 100, a Pass. Shoppers spend $10.7M a year here, search demand grew +25.6% this quarter, and returns run at 3.3% of orders.

Flapen Score: 67
67 / 100Top 2% of 9,536 Tools & Home Improvement niches · +19 vs the category median of 48
Market size: $10.7M/yr16.3M searches / yr
90-day growth: +25.6%search demand this quarter
Competition: 24%top-5 click share · 49 brands · 97 sellers

Flapen Score

String Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, String Lights is stronger. Inside it, weaker.

67Pass

This niche Category average

See the method

Market

The String Lights market on Amazon at a glance

Shoppers on Amazon United States searched for String Lights 16.3M times last year and spent an estimated $10.7M. The top 5 brands take 51% of clicks. Demand peaks in Jul–Nov. Flapen scores it 67 out of 100, a Pass.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 16.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.7M a year.

Searches, last 12 months: 16.3M
Growth, 90 days vs prior 90: +25.6%
Conversion, latest week: 2.4%
Market size, estimated: $10.7Ma year
Peak month: July1.6× the quietest month
Top search term: outdoor string lights1.8M searches a year

02 · Price

A sale here is worth $26.89.

Listings sell for $26.89 on average, from $6.06 to $126.33. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 5,000 to 6,000 of them. At $26.89 that is $134K to $161K a year per listing.

Average price: $26.89inside the $15 to $100 sweet spot
Price range: $6.06–$126.33
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500K–600K
Units per listing a year: 5,000–6,000
Revenue per listing a year: $134K–$161K
Returns: 3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #75 within String Lights. It carries 7,074 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 99%
Prime listings: 100%
Out of stock, average day: 1.1%
Average rank: #75in String Lights
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 7,074per listing
Listings tracked: 84

04 · Newcomers

Amazon counts 18 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 18
Successful launches: 18Amazon's first-year sales bar
Average brand age: 37 months

Products