Is string profitable to sell on Amazon United States?

The niche generates $648K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Skip it (49/100).

How competitive is the string niche?

13 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in string?

Top complaints mined from reviews: Thickness, Quality-Overall, Strength. The return rate is 1.2%.

When does demand for string peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the string niche?

Listings span $4.21–$9.92; the average listing price is $6.37 (sweet spot $15–$100). The average incumbent carries 3,227 reviews — the moat a new listing must climb.

string

Skip it

Prices mostly outside the sweet spot ($4.21–$9.92) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$648K

$648K/yr · 1.0M searches

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Review moat

Okay3,227.33

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.37

avg listing price — sweet spot $15–$100

Price range

Bad$4.21–$9.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, string is a $648K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

string market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: $637K–$796K; units × avg price
Conversion rate: 10.0%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

G2PLUS25%
SMART&CASUAL20%
ACE Supply12%
PH PERKHOMY8%
Vanhench8%
LUSTEMBER6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top string search terms

string731K/yr +19.3%9.0% conv.
strings45K/yr +2.9%1.8% conv.
string for crafts51K/yr -13.1%9.1% conv.
craft string41K/yr +14.3%5.9% conv.
thick string20K/yr +13.8%4.0% conv.
heavy duty string17K/yr +24.2%4.7% conv.
strong string14K/yr +18.2%3.9% conv.
thin string15K/yr +14.7%2.5% conv.
banner string10K/yr +23.0%8.4% conv.
outdoor string9K/yr +84.1%6.4% conv.

All search terms

Top string products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

G2PLUS White String Cotton Bakers Twine 328 Feet 2MM Natural White Cotton String for Crafts Gift Wrapping Twine Home Decor Gift Packaging

G2PLUS$4.874.7★4,573 rev

SMART&CASUAL 600 Feet 2mm Cotton Butcher Twine String Soft Food Safe for Cooking Craft Baker Kitchen Meat Turkey Sausage Roasting Gift Wrapping Gardening Crocheting Knitting

SMART&CASUAL$6.104.8★1,509 rev

Bright White Twine String - #18 Strong Nylon String - 250 Ft Length - White String for Gardening Nylon Twine for Plants

ACE Supply$7.104.7★2,858 rev

Vanhench 805FT Natural Jute Twine String Bulk Hemp Jute Rope Cord Twine for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration

Vanhench$5.984.6★4,180 rev

PerkHomy Natural Jute Twine 600 Feet Long Twine String for Crafts Gift Wrapping Packing Gardening Crochet Knitting Macrame Decor (Brown 2mm * 600feet)

PH PERKHOMY$5.994.7★11,554 rev

Newest

by launch date

Vaincre Natural Cotton Twine String - 2PCS 328 Feet 2MM Kitchen Butchers Bakers Cooking Twine for Meet Turkey Sausage White String Rope for Crafts Gift Wrapping Packing Gardening Knitting Decor

Vaincre$4.9366 rev

2mo ago

LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn

LOVIMAG$9.447,324 rev

8mo ago

KINGLAKE White String Cotton Twine - 2mm White Butchers Cotton Bakers Twine String 328 Feet for Crafts Kitchen Cooking Meat Roasting Baking Gift Wrapping

KINGLAKE$4.2167 rev

11mo ago

PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)

PerkDecor$5.05753 rev

12mo ago

PerkDecor 1 200ft (600ft x 2Rolls) Butchers Twine 2mm Cotton String for Cooking Kitchen Meat Turkey Sausage Roasting Baking Gift Wrapping DIY Crafts Crocheting Knitting

PerkDecor$8.40224 rev

1y ago

What buyers say about string

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great product, easy to order”

Advertised Vs Actual Product14%

“As advertised”

Value For Money13%

“Good value for price”

Strength10%

“Sturdy and easy to use dispenser”

Color9%

“Beautiful colors”

Durability7%

“Appears durable”

Ease Of Use4%

“Easy to use”

Stretchability/Expandability/Elasticity4%

“I love the elastic on the cord”

Thickness3%

“The twine has a good thickness to it”

Efficiency3%

“It works great for gardening”

What buyers complain about

Thickness16%

“Slightly thinner than the other brand Ive ordered”

Quality-Overall9%

“Cheap crap”

Strength8%

“Very weak”

Durability7%

“Breaks easily”

Size-Overall6%

“Much Longer Than I Expected”

Advertised Vs Actual Product5%

“Not as described”

Color5%

“Just dont pick orange LOL”

Smell5%

“Smells a little funky”

Stretchability/Expandability/Elasticity3%

“slightly less stretchy than clear string”

Ease Of Use2%

“Not useful”

Top return reasons

Thin24%

Size-Overall18%

Value For Money13%

Color9%

Thickness8%

Advertised Vs Actual Product7%

Quality-Overall4%

Material Quality3%

Functionality-Overall3%

Strength2%

Common questions

Is string profitable to sell on Amazon United States?: The niche generates $648K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Skip it (49/100).
How competitive is the string niche?: 13 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in string?: Top complaints mined from reviews: Thickness, Quality-Overall, Strength. The return rate is 1.2%.
When does demand for string peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the string niche?: Listings span $4.21–$9.92; the average listing price is $6.37 (sweet spot $15–$100). The average incumbent carries 3,227 reviews — the moat a new listing must climb.