Skip to content

Stranger Things Lights

Fail

Demand is soft, at -56.7% this quarter, so Stranger Things Lights is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$71K/yr131K searches / yr
90-day growth
-56.7%search demand this quarter
Competition
40%top-5 click share · 29 brands · 89 sellers

Flapen Score

Stranger Things Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Stranger Things Lights is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Lights 131K times last year and spent an estimated $71K. The top 5 brands take 57% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-56.7%
Conversion, latest week
2.0%
Market size, estimated
$71Ka year
Top search term
stranger things lights49K searches a year

02 · Price

A sale here is worth $27.04.

Listings sell for $27.04 on average, from $6.95 to $61.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.04 that is $0 to $3K a year per listing.

Average price
$27.04inside the $15 to $100 sweet spot
Price range
$6.95–$61.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #1,469 within Wall Lights. It carries 1,324 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
92%
Out of stock, average day
18.5%
Average rank
#1,469in Wall Lights
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,324per listing
Listings tracked
39

04 · Newcomers

Amazon counts 5 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Stranger Things Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

29 rising

Sellers

89

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

40%

Top 20: 86%

Open market

38%

  • Grupo Erik17%
  • Paladone17%
  • Gerrii11%
  • AGJKSGH7%
  • BMLOPZ6%
  • Energizer6%

Demand

Stranger Things Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 18.4× · 8 of 12 months tracked

Search terms

Top Stranger Things Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things lights49K/yr
  • stranger things light29K/yr
  • stranger things lamp18K/yr
  • stranger things christmas lights13K/yr
  • stranger things night light6K/yr
  • stranger things led light12K/yr
  • stranger things light up sign4K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Lights

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Size-Overall”
4.0%of orders come back
“This thing is huge”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stranger Things Lights questions

Answered from the same tracked data.