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Storm Door

Fail

Buyers convert on only 0.1% of searches, so Storm Door is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$336K/yr856K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
39%top-5 click share · 17 brands · 60 sellers

Flapen Score

Storm Door against its category

The dotted line is the Tools & Home Improvement average. Past it, Storm Door is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Storm Door market on Amazon at a glance

Shoppers on Amazon United States searched for Storm Door 856K times last year and spent an estimated $336K. The top 5 brands take 85% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 856K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months
856K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
0.1%
Market size, estimated
$336Ka year
Peak month
April2.1× the quietest month
Top search term
storm door496K searches a year

02 · Price

A sale here is worth $327.15.

Listings sell for $327.15 on average, from $6.88 to $739.48. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $327.15 that is $0 to $33K a year per listing.

Average price
$327.15above the $15 to $100 sweet spot
Price range
$6.88–$739.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$33K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #127 within Doors. It carries 4,132 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
44%
Out of stock, average day
6.0%
Average rank
#127in Doors
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
4,132per listing
Listings tracked
43

04 · Newcomers

Amazon counts 5 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
43 months

Products

Top Storm Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$13K$27K$40K$54K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

17 rising

Sellers

60

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

39%

Top 20: 79%

Open market

12%

  • Larson44%
  • JUBEST30%
  • PRIME-LINE7%
  • Flux Phenom2%
  • Lakenyon2%
  • Holikme2%
  • Open — no brand owns it (11 brands, 12%)

Demand

Storm Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.1×

Search terms

Top Storm Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • storm door496K/yr
  • storm doors95K/yr
  • storm doors for front door51K/yr
  • larson storm door30K/yr
  • 36x80 storm door21K/yr
  • storm doors clearance15K/yr
  • black storm door15K/yr
  • storm doors 32 x 8010K/yr
  • glass storm door14K/yr
  • full-view storm doors13K/yr

Reviews and returns

What reviews say buyers love and hate about Storm Door

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
25%of negative reviews mention “Durability”
3.1%of orders come back
“Breaks Easily”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Storm Door questions

Answered from the same tracked data.