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Stone Wallpaper

Maybe

The top 5 brands take only 37% of clicks. But buyers convert on only 1.1% of searches, so Stone Wallpaper is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$76K/yr227K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
28%top-5 click share · 53 brands · 64 sellers

Flapen Score

Stone Wallpaper against its category

The dotted line is the Tools & Home Improvement average. Past it, Stone Wallpaper is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Wallpaper market on Amazon at a glance

Shoppers on Amazon United States searched for Stone Wallpaper 227K times last year and spent an estimated $76K. The top 5 brands take 37% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.1%
Market size, estimated
$76Ka year
Peak month
November1.4× the quietest month
Top search term
stone wallpaper56K searches a year

02 · Price

A sale here is worth $31.38.

Listings sell for $31.38 on average, from $6.18 to $152.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $31.38 that is $0 to $3K a year per listing.

Average price
$31.38inside the $15 to $100 sweet spot
Price range
$6.18–$152.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,002 within Wallpaper & Wallpapering Supplies. It carries 1,050 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
2.8%
Average rank
#1,002in Wallpaper & Wallpapering Supplies
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,050per listing
Listings tracked
83

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stone Wallpaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

64

Top-5 brand share

37%

Top 20: 77%

Top-5 click share

28%

Top 20: 60%

Open market

59%

  • Yancorp9%
  • Jeweluck9%
  • ZeroStage7%
  • auxua7%
  • YU LI 3DH4%
  • RoomMates4%

Demand

Stone Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stone Wallpaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stone wallpaper56K/yr
  • peel and stick stone40K/yr
  • stone wallpaper peel and stick24K/yr
  • stone peel and stick wallpaper19K/yr
  • stone contact paper16K/yr
  • rock wallpaper14K/yr
  • peel and stick stone wallpaper9K/yr
  • stone wall paper8K/yr
  • peel and stick wallpaper stone7K/yr
  • stone peel and stick8K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Wallpaper

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Adhesion/Stickiness”
8.0%of orders come back
“Did not stick”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stone Wallpaper questions

Answered from the same tracked data.