Is Stone Spray Paint profitable to sell on Amazon United States?

Flapen scores Stone Spray Paint 49 out of 100 on Amazon United States, a Fail. Shoppers spend $202K a year across 24 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +17.8% in the last 90 days.

How competitive is the Stone Spray Paint niche on Amazon United States?

3 brands and 81 sellers compete in Stone Spray Paint on Amazon United States. The top 5 Stone Spray Paint products take 56% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Stone Spray Paint?

Stone Spray Paint buyers on Amazon United States complain most about Paint Quality, Spray/Flow, and Color. Returns run at 0.3% of orders.

When does demand for Stone Spray Paint peak?

Search demand for Stone Spray Paint on Amazon United States peaks in May, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Stone Spray Paint niche?

Stone Spray Paint sells for $12.49 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.40 to $23.07. The average product has 7,537 reviews, the count a new listing must catch up to.

Stone Spray Paint

Fail

The top 5 brands take 100% of clicks, so Stone Spray Paint is a Fail.

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $202K/yr393K searches / yr
90-day growth: +17.8%search demand this quarter
Competition: 56%top-5 click share · 3 brands · 81 sellers

Flapen Score

Stone Spray Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Stone Spray Paint is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Stone Spray Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Stone Spray Paint 393K times last year and spent an estimated $202K. All 3 brands take every click. Demand peaks in May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months: 393K
Growth, 90 days vs prior 90: +17.8%
Conversion, latest week: 4.1%
Market size, estimated: $202Ka year
Peak month: May2.3× the quietest month
Top search term: textured spray paint71K searches a year

02 · Price

A sale here is worth $12.49.

Listings sell for $12.49 on average, from $5.40 to $23.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $12.49 that is $9K to $12K a year per listing.

Average price: $12.49under the $15 to $100 sweet spot
Price range: $5.40–$23.07
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: $9K–$12K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #75 within Paint & Primer. It carries 7,537 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 13%
Prime listings: 100%
Out of stock, average day: 4.0%
Average rank: #75in Paint & Primer
Average rating: 4.26 starsAmazon United States average 4.42 stars
Average reviews: 7,537per listing
Listings tracked: 24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 69 months

Products