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Stone Backsplash

Fail

Buyers convert on only 0.3% of searches, so Stone Backsplash is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$39K/yr276K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
28%top-5 click share · 32 brands · 41 sellers

Flapen Score

Stone Backsplash against its category

The dotted line is the Tools & Home Improvement average. Past it, Stone Backsplash is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Backsplash market on Amazon at a glance

Shoppers on Amazon United States searched for Stone Backsplash 276K times last year and spent an estimated $39K. The top 5 brands take 53% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
0.3%
Market size, estimated
$39Ka year
Top search term
peel and stick stone backsplash29K searches a year

02 · Price

A sale here is worth $47.06.

Listings sell for $47.06 on average, from $6.16 to $145.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.06 that is $0 to $5K a year per listing.

Average price
$47.06inside the $15 to $100 sweet spot
Price range
$6.16–$145.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
10.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,493 within Tiles. It carries 1,506 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
86%
Out of stock, average day
2.2%
Average rank
#1,493in Tiles
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,506per listing
Listings tracked
71

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Stone Backsplash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$779$2K$2K$3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

41

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

28%

Top 20: 63%

Open market

42%

  • AULIGET18%
  • Art3d13%
  • StoneFlex8%
  • sunwings8%
  • Yipscazo6%
  • COMSTICKC5%

Demand

Stone Backsplash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Stone Backsplash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peel and stick stone backsplash29K/yr
  • stone backsplash30K/yr
  • stone peel and stick backsplash36K/yr
  • peel and stick stone wall panels18K/yr
  • stone tile19K/yr
  • stone backsplash peel and stick12K/yr
  • peel and stick stone tile23K/yr
  • stone tiles11K/yr
  • stone flex peel and stick11K/yr
  • peel and stick backsplash stone10K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Backsplash

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Adhesion/Stickiness”
10.1%of orders come back
“not sticky enough”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stone Backsplash questions

Answered from the same tracked data.