Is Stoggles profitable to sell on Amazon United States?

Flapen scores Stoggles 46 out of 100 on Amazon United States, a Fail. Shoppers spend $250K a year across 25 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +6.8% in the last 90 days.

How competitive is the Stoggles niche on Amazon United States?

6 brands and 8 sellers compete in Stoggles on Amazon United States. The top 5 Stoggles products take 53% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Stoggles?

Stoggles buyers on Amazon United States complain most about Durability, Size-Overall, and Quality-Overall. Returns run at 4.5% of orders.

When does demand for Stoggles peak?

Search demand for Stoggles on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Stoggles niche?

Stoggles sells for $34.74 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.83 to $72.53. The average product has 2,540 reviews, the count a new listing must catch up to.

Stoggles

Fail

The top 5 brands take 99% of clicks, so Stoggles is a Fail.

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $250K/yr179K searches / yr
90-day growth: +6.8%search demand this quarter
Competition: 53%top-5 click share · 6 brands · 8 sellers

Flapen Score

Stoggles against its category

The dotted line is the Tools & Home Improvement average. Past it, Stoggles is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Stoggles market on Amazon at a glance

Shoppers on Amazon United States searched for Stoggles 179K times last year and spent an estimated $250K. The top 5 brands take 99% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.

Searches, last 12 months: 179K
Growth, 90 days vs prior 90: +6.8%
Conversion, latest week: 4.0%
Market size, estimated: $250Ka year
Peak month: August1.4× the quietest month
Top search term: stoggles131K searches a year

02 · Price

A sale here is worth $34.74.

Listings sell for $34.74 on average, from $9.83 to $72.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $34.74 that is $9K to $17K a year per listing.

Average price: $34.74inside the $15 to $100 sweet spot
Price range: $9.83–$72.53
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: $9K–$17K
Returns: 4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #68 within Eye Protection. It carries 2,540 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 0.3%
Average rank: #68in Eye Protection
Average rating: 4.36 starsAmazon United States average 4.42 stars
Average reviews: 2,540per listing
Listings tracked: 25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 58 months

Products