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Stick on Toilet Paper Holder

Fail

The top 5 products take 73% of clicks, so Stick on Toilet Paper Holder is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$96K/yr83K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
73%top-5 click share · 11 brands · 26 sellers

Flapen Score

Stick on Toilet Paper Holder against its category

The dotted line is the Tools & Home Improvement average. Past it, Stick on Toilet Paper Holder is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stick on Toilet Paper Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Stick on Toilet Paper Holder 83K times last year and spent an estimated $96K. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
11.0%
Market size, estimated
$96Ka year
Peak month
August1.4× the quietest month
Top search term
stick on toilet paper holder37K searches a year

02 · Price

A sale here is worth $10.54.

Listings sell for $10.54 on average, from $6.30 to $25.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $10.54 that is $8K to $11K a year per listing.

Average price
$10.54under the $15 to $100 sweet spot
Price range
$6.30–$25.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #24 within Bathroom Hardware. It carries 3,578 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#24in Bathroom Hardware
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,578per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Stick on Toilet Paper Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$10K$19K$29K$39K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

26

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • JOPOFI42%
  • NearMoon21%
  • SetSail7%
  • Auxmir7%
  • VAEHOLD6%
  • Jamestry4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Stick on Toilet Paper Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stick on Toilet Paper Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stick on toilet paper holder37K/yr
  • toilet paper holder stick on22K/yr
  • stick on toilet paper roll holder25K/yr

Reviews and returns

What reviews say buyers love and hate about Stick on Toilet Paper Holder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Assembly/Installation”
33%of negative reviews mention “Adhesion/Stickiness”
2.8%of orders come back
“Adhesive sucks”
A buyer, on “Adhesion/Stickiness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stick on Toilet Paper Holder questions

Answered from the same tracked data.