Is Stick on Lights profitable to sell on Amazon United States?

Flapen scores Stick on Lights 46 out of 100 on Amazon United States, a Fail. Shoppers spend $39K a year across 18 tracked products. Search demand grew +15.7% in the last 90 days.

How competitive is the Stick on Lights niche on Amazon United States?

15 brands and 22 sellers compete in Stick on Lights on Amazon United States. The top 5 Stick on Lights products take 62% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Stick on Lights?

Stick on Lights buyers on Amazon United States complain most about Charging, Battery Life, and Durability. Returns run at 2.1% of orders.

When does demand for Stick on Lights peak?

Search demand for Stick on Lights on Amazon United States peaks in Aug–Sep–Oct–Nov–Dec, and the busiest month runs 11.1× the quietest.

What does it cost to enter the Stick on Lights niche?

Stick on Lights sells for $14.92 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $7.26 to $27.69. The average product has 12,432 reviews, the count a new listing must catch up to.

Stick on Lights

Fail

Shoppers spend only $39K a year here, so Stick on Lights is a Fail.

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $39K/yr76K searches / yr
90-day growth: +15.7%search demand this quarter
Competition: 62%top-5 click share · 15 brands · 22 sellers

Flapen Score

Stick on Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Stick on Lights is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Stick on Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Stick on Lights 76K times last year and spent an estimated $39K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months: 76K
Growth, 90 days vs prior 90: +15.7%
Conversion, latest week: 3.5%
Market size, estimated: $39Ka year
Peak month: October11.1× the quietest month
Top search term: touch lights44K searches a year

02 · Price

A sale here is worth $14.92.

Listings sell for $14.92 on average, from $7.26 to $27.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.92 that is $1K to $4K a year per listing.

Average price: $14.92under the $15 to $100 sweet spot
Price range: $7.26–$27.69
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$4K
Returns: 2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Novelty Lighting. It carries 12,432 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #50in Novelty Lighting
Average rating: 4.33 starsAmazon United States average 4.42 stars
Average reviews: 12,432per listing
Listings tracked: 18