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Stick Light

Maybe

The top 5 brands take only 39% of clicks. But shoppers spend only $62K a year here, so Stick Light is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$62K/yr137K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
35%top-5 click share · 44 brands · 73 sellers

Flapen Score

Stick Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Stick Light is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stick Light market on Amazon at a glance

Shoppers on Amazon United States searched for Stick Light 137K times last year and spent an estimated $62K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Mar–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
2.0%
Market size, estimated
$62Ka year
Peak month
January2.6× the quietest month
Top search term
stick light44K searches a year

02 · Price

A sale here is worth $22.84.

Listings sell for $22.84 on average, from $7.26 to $63.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.84 that is $0 to $2K a year per listing.

Average price
$22.84inside the $15 to $100 sweet spot
Price range
$7.26–$63.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #764 within Lamps & Shades. It carries 6,265 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#764in Lamps & Shades
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
6,265per listing
Listings tracked
57

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Stick Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$1K$2K$4K$5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

73

Top-5 brand share

39%

Top 20: 83%

Top-5 click share

35%

Top 20: 73%

Open market

55%

  • OIYN9%
  • STAR-SPANGLED9%
  • BINWO7%
  • MCGOR7%
  • Miortior6%
  • Govee6%

Demand

Stick Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Mar, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Stick Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stick light44K/yr
  • stick lights33K/yr
  • led stick lights22K/yr
  • miku lightstick9K/yr
  • led stick light7K/yr
  • led lights stick7K/yr
  • stick led lights7K/yr
  • miku glowstick3K/yr
  • miku expo lightstick3K/yr
  • lighting stick2K/yr

Reviews and returns

What reviews say buyers love and hate about Stick Light

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Charging”
2.6%of orders come back
“No charge”
A buyer, on “Charging”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stick Light questions

Answered from the same tracked data.