Step Ladder 3 Step Folding

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

5.3%

Market size, estimated

$2.4Ma year

Peak month

August1.3× the quietest month

Top search term

3 step ladder225K searches a year

Listings sell for $42.02 on average, from $27.98 to $62.76. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $42.02 that is $53K to $63K a year per listing.

Average price

$42.02inside the $15 to $100 sweet spot

Price range

$27.98–$62.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$53K–$63K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #123 within Ladders. It carries 2,365 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

91%

Out of stock, average day

1.0%

Average rank

#123in Ladders

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,365per listing

Listings tracked

33

9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

41 months