Is star wars night light profitable to sell on Amazon United States?

The niche generates $42K/yr across 66 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the star wars night light niche?

30 brands and 114 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in star wars night light?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 3.3%.

What does it cost to enter the star wars night light niche?

Listings span $9.01–$79.34; the average listing price is $29.69 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.

star wars night light

Worth a look

Shows a sweet-spot price point ($29.69 avg), but a small market ($42K/yr) keeps it on the watch list.

Avg price

Incredible$29.69

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$9.01–$79.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good764.73

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$42K

$42K/yr · 93K searches

According to Flapen's Amazon United States niche tracking, star wars night light is a $42K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

30 flat

Sellers

114

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

24%

Top 20: 61%

Open market

39%

Paladone22%
STAR WARS14%
Manco8%
Pinlangdou6%
Projectables6%
Ukonic5%

Demand

Weekly Amazon search volume, last 29 weeks — +14.2% search growth over the last 90 days.

Open Trend

All search terms

Top star wars night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paladone Millennium Falcon Posable Desk Lamp - Officially Licensed Disney Star Wars Merchandise - Star Wars Light Decor and Gifts for Men

Paladone$53.634.6★1,846 rev

Projectables Star Wars LED Night Light Projector Galaxy Projector Plug-in Dusk-to-Dawn Mood Lighting for Kids Adults Collectors Game Room Bedroom Hallway Nursery 43646

Projectables$15.344.6★1,532 rev

Manco 3 Pattern 16 Colors 3D Night Light Birthday Gifts for Fans

Manco$20.804.6★2,715 rev

Paladone Star Wars Logo Light Wall Mountable and Freestanding Officially Licensed Disney Star Wars Merchandise - Star Wars Light Decor and Gifts for Men

Paladone$24.584.6★3,539 rev

Star Wars Jedi Master Yoda 18-Inch 3D Top Motion Lamp Mood Light

STAR WARS$34.654.5★67 rev

Newest

by launch date

PXXGOGO Wars Helmet Night Light Hand-Polished Metal Mood Light with Remote

PXXGOGO$36.8026 rev

5mo ago

Cantina Neon Sign for Wall Decor USB Powered Led Sign for Sci-Fi Movie Fans Dimmable Neon Light for Man Cave Bar Game Decor Gift for Sci-Fi Movie Fans(17.9 * 10.6 inches)

BMLOPZ$34.5710 rev

6mo ago

Jeanchrl In A Galaxy Neon Sign Star Movie LED Sign for Game Room Bedroom Adjustable in A Long Time Ago A Galaxy Far Far Away Neon Wall Art for Fans Christmas Holiday Gifts

Jeanchrl$36.9014 rev

10mo ago

Welcome to the Dark Side Neon Signs for Wall Decor Sci-Fi Movie Inspired Dimmable USB Powered Light for Game Rooms Man Cave Bars Wall Decor Gift for Space Opera Fans Birthday Party(12.8 * 11.8inch)

HBLSPZ$37.4250 rev

11mo ago

WFSLEI 3D Night Light 3 Pattern Baby LED Lamp LED Desk Lamp Baby Lamp Toys for Room Decor Boys Girls Kids Birthday Christmas Gifts

WFSLEI$12.8842 rev

12mo ago

What buyers say about star wars night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow25%

“Great light”

Quality-Overall11%

“The build quality feels solid”

Color9%

“Colors are beautiful”

Value For Money9%

“Great value”

Advertised Vs Actual Product8%

“As advertised”

Gifting Purpose7%

“Great gift”

Design-Overall4%

“The look is great”

Comfort-Overall2%

“Super comfy got me”

Night Vision2%

“Super cool nightlight”

Ease Of Use2%

“Easy to use”

What buyers complain about

Durability15%

“Will not last”

Functionality-Overall11%

“Does not work as shown”

Quality-Overall8%

“Bad quality”

Brightness/Shine/Glow7%

“Its not very bright”

Size-Overall5%

“Bigger than I thought”

Value For Money5%

“seems a bit over price”

Advertised Vs Actual Product4%

“False advertising”

Bulb Flicker/Dimming/Color4%

“Kinda dim”

Charging3%

“it doesnt hold a charge”

Instructions/User Manual/Troubleshooting2%

“Even the same crappy instructions”

Top return reasons

Functionality-Overall16%

Advertised Vs Actual Product13%

Brightness/Shine/Glow12%

Size-Overall8%

Defective Material/Parts7%

Bulb Flicker/Dimming/Color7%

Color4%

Value For Money4%

Quality-Overall4%

Charging2%

Common questions

Is star wars night light profitable to sell on Amazon United States?: The niche generates $42K/yr across 66 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the star wars night light niche?: 30 brands and 114 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in star wars night light?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 3.3%.
What does it cost to enter the star wars night light niche?: Listings span $9.01–$79.34; the average listing price is $29.69 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.

star wars night light

star wars night light market data

Competition & brand share

Demand

Top star wars night light search terms