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Star Wall Decals

Fail

Shoppers spend only $39K a year here, so Star Wall Decals is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$39K/yr151K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
36%top-5 click share · 29 brands · 59 sellers

Flapen Score

Star Wall Decals against its category

The dotted line is the Tools & Home Improvement average. Past it, Star Wall Decals is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wall Decals market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wall Decals 151K times last year and spent an estimated $39K. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
1.1%
Market size, estimated
$39Ka year
Peak month
August1.9× the quietest month
Top search term
harry potter wallpaper71K searches a year

02 · Price

A sale here is worth $24.92.

Listings sell for $24.92 on average, from $7.31 to $59.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.92 that is $0 to $2K a year per listing.

Average price
$24.92inside the $15 to $100 sweet spot
Price range
$7.31–$59.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #3,664 within Wallpaper & Wallpapering Supplies. It carries 806 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
92%
Out of stock, average day
8.6%
Average rank
#3,664in Wallpaper & Wallpapering Supplies
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
806per listing
Listings tracked
49

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Star Wall Decals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$1K$2K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

59

Top-5 brand share

67%

Top 20: 92%

Top-5 click share

36%

Top 20: 71%

Open market

31%

  • RoomMates41%
  • Paladone14%
  • CON*QUEST5%
  • otusopy4%
  • Hopeak3%
  • FARAMON3%

Demand

Star Wall Decals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Star Wall Decals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter wallpaper71K/yr
  • harry potter night light26K/yr
  • harry potter wall stickers9K/yr
  • harry potter rugs for bedroom8K/yr
  • harry potter rugs8K/yr
  • harry potter wall decal6K/yr
  • harry potter book light8K/yr
  • hogwarts wall art6K/yr
  • harry potter prints5K/yr
  • harry potter reading light4K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wall Decals

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
3.1%of orders come back
“falling apart and off”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Star Wall Decals questions

Answered from the same tracked data.