Is Stanley Utility Knife Blades profitable to sell on Amazon United States?

Flapen scores Stanley Utility Knife Blades 45 out of 100 on Amazon United States, a Fail. Shoppers spend $63K a year across 17 tracked products. Search demand grew +6.9% in the last 90 days.

How competitive is the Stanley Utility Knife Blades niche on Amazon United States?

7 brands and 195 sellers compete in Stanley Utility Knife Blades on Amazon United States. The top 5 Stanley Utility Knife Blades products take 64% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Stanley Utility Knife Blades?

Stanley Utility Knife Blades buyers on Amazon United States complain most about Sharpness, Durability, and Quality-Overall. Returns run at 0.3% of orders.

When does demand for Stanley Utility Knife Blades peak?

Search demand for Stanley Utility Knife Blades on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Stanley Utility Knife Blades niche?

Stanley Utility Knife Blades sells for $13.06 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.88 to $45.93. The average product has 2,815 reviews, the count a new listing must catch up to.

Stanley Utility Knife Blades

Fail

The top 5 brands take 95% of clicks, so Stanley Utility Knife Blades is a Fail.

Flapen Score: 45
45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size: $63K/yr31K searches / yr
90-day growth: +6.9%search demand this quarter
Competition: 64%top-5 click share · 7 brands · 195 sellers

Flapen Score

Stanley Utility Knife Blades against its category

The dotted line is the Tools & Home Improvement average. Past it, Stanley Utility Knife Blades is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Stanley Utility Knife Blades market on Amazon at a glance

Shoppers on Amazon United States searched for Stanley Utility Knife Blades 31K times last year and spent an estimated $63K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months: 31K
Growth, 90 days vs prior 90: +6.9%
Conversion, latest week: 15.5%
Market size, estimated: $63Ka year
Peak month: August1.2× the quietest month
Top search term: stanley utility knife blades9K searches a year

02 · Price

A sale here is worth $13.06.

Listings sell for $13.06 on average, from $5.88 to $45.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.06 that is $3K to $7K a year per listing.

Average price: $13.06under the $15 to $100 sweet spot
Price range: $5.88–$45.93
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$7K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #233 within Knives, Parts & Accessories. It carries 2,815 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 88%
Out of stock, average day: 0.0%
Average rank: #233in Knives, Parts & Accessories
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 2,815per listing
Listings tracked: 17