stanley utility knife blades
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Price range
Great$5.88–$45.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.06avg listing price — sweet spot $15–$100
Review moat
Okay2,815.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 31K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stanley utility knife blades is a $63K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
stanley utility knife blades market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $65K–$78K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
195
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- STANLEY67%
- Bostitch10%
- WORKPRO9%
- DIYSELF5%
- CRAFTSMAN4%
- Vickay3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top stanley utility knife blades search terms
- stanley utility knife blades9K/yr
- stanley razor blades6K/yr
- stanley blades6K/yr
- stanley knife blades5K/yr
- stanley box cutter blades3K/yr
- stanley blades for utility knife3K/yr
Top stanley utility knife blades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STANLEY 1992 Heavy-Duty Utility Blade With Dispenser (100pk)
STANLEY$13.574.7★1,968 rev
Stanley 11-921 20-Pack 1992 Heavy-Duty Utility Knife Replacement Blades
STANLEY$8.074.6★297 rev
Stanley 11921A Wall Mount Utility Knife Blade Dispenser w/Blades 100/Pack
Bostitch$14.654.4★132 rev
WORKPRO Utility Knife Blades SK5 Steel 100-Pack Blades with Dispenser
WORKPRO$9.894.7★19,594 rev
Stanley 11-921 10-Pack 1992 Heavy-Duty Utility Knife Replacement Blades Metal
STANLEY$5.884.7★1,097 rev
Newest
by launch date
WORKPRO 50-Pack Utility Knife Blades with Dispenser
WORKPRO$7.661,100 rev
M MEEPO 50-Pack Utility Knife Blades Blackened SK-5 Razor Blades for Box Cutter Utility Knife Never Rust Design Extra Durable
M MEEPO$5.991,131 rev
DIYSELF 50 Pack Utility Knife Blades SK5 Steel Box Cutter Blades with Dispenser Standard Blades for Box Cutter Utility Knife Replacement Sharper Utility Blade Refills
DIYSELF$6.795,051 rev
Vickay 30 Pack Utility Knife Blades SK5 Steel Heavy Duty Box Cutter Replacement Blades with Plastic Case Standard Size Razor Blades for Most Standard Utility Knives (Silver)
Vickay$6.101,521 rev
Stanley 11-041 Utility Replacement Blade 3 Pack
STANLEY$15.09457 rev
Trending
90-day click momentum
STANLEY 1992 Heavy-Duty Utility Blade With Dispenser (50pk)
STANLEY$12.114.7★
Stanley 11-921 15-Pack 1992 Heavy-Duty Utility Knife Replacement Blades
STANLEY$8.924.4★
M MEEPO 50-Pack Utility Knife Blades Blackened SK-5 Razor Blades for Box Cutter Utility Knife Never Rust Design Extra Durable
M MEEPO$5.994.7★
WORKPRO 50-Pack Utility Knife Blades with Dispenser
WORKPRO$7.664.8★
4 Pack of Stanley 11-921A 1992 Heavy Duty Utility Blades w/Dispenser 100 blades per Package
STANLEY$45.934.6★
What buyers say about stanley utility knife blades
What buyers praise and complain about, mined from review topics.What buyers love
“Stays Sharp”
“Affordable price”
“Excellent product”
“As advertised”
“Ease of use”
“durable”
“Great size”
“These blades work well”
“Durable, rust resistant”
“Great design and very practical”
What buyers complain about
“not very sharp”
“Container breaks”
“Trash”
“like many others I cannot get the blades out”
“you can't false advertise”
“thin”
“too expensive”
“It did not work for me so I just kept them in the box they came in”
“Not good at cutting cardboard”
“These blades also rust asap so keep that in mind when you clean off the oil they have coated on them”
Top return reasons
Common questions
- Is stanley utility knife blades profitable to sell on Amazon United States?
- The niche generates $63K/yr across 17 tracked products. 90-day search growth is +6.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the stanley utility knife blades niche?
- 7 brands and 195 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in stanley utility knife blades?
- Top complaints mined from reviews: Sharpness, Durability, Quality-Overall. The return rate is 0.3%.
- When does demand for stanley utility knife blades peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the stanley utility knife blades niche?
- Listings span $5.88–$45.93; the average listing price is $13.06 (sweet spot $15–$100). The average incumbent carries 2,815 reviews — the moat a new listing must climb.