Stanley Utility Knife

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

7.0%

Market size, estimated

$147Ka year

Peak month

April1.6× the quietest month

Top search term

stanley utility knife42K searches a year

Listings sell for $16.67 on average, from $5.92 to $53.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.67 that is $4K to $8K a year per listing.

Average price

$16.67inside the $15 to $100 sweet spot

Price range

$5.92–$53.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.6%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #358 within Knives, Parts & Accessories. It carries 2,269 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#358in Knives, Parts & Accessories

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,269per listing

Listings tracked

27

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months