Is Stanley Tools profitable to sell on Amazon United States?

Flapen scores Stanley Tools 38 out of 100 on Amazon United States, a Fail. Shoppers spend $77K a year across 41 tracked products. Search demand grew -14.0% in the last 90 days.

How competitive is the Stanley Tools niche on Amazon United States?

12 brands and 278 sellers compete in Stanley Tools on Amazon United States. The top 5 Stanley Tools products take 41% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Stanley Tools?

Stanley Tools buyers on Amazon United States complain most about Quality-Overall, Durability, and Advertised Vs Actual Product. Returns run at 1.3% of orders.

When does demand for Stanley Tools peak?

Search demand for Stanley Tools on Amazon United States peaks in Jun–Jul–Aug–Oct–Nov–Dec, and the busiest month runs 19.8× the quietest.

What does it cost to enter the Stanley Tools niche?

Stanley Tools sells for $76.72 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.67 to $268.49. The average product has 3,949 reviews, the count a new listing must catch up to.

Stanley Tools

Fail

Buyers convert on only 0.6% of searches, so Stanley Tools is a Fail.

Filters High Price

Flapen Score: 38
38 / 100Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size: $77K/yr178K searches / yr
90-day growth: -14.0%search demand this quarter
Competition: 41%top-5 click share · 12 brands · 278 sellers

Flapen Score

Stanley Tools against its category

The dotted line is the Tools & Home Improvement average. Past it, Stanley Tools is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Stanley Tools market on Amazon at a glance

Shoppers on Amazon United States searched for Stanley Tools 178K times last year and spent an estimated $77K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul–Aug–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months: 178K
Growth, 90 days vs prior 90: -14.0%
Conversion, latest week: 0.6%
Market size, estimated: $77Ka year
Peak month: November19.8× the quietest month
Top search term: stanley tools71K searches a year

02 · Price

A sale here is worth $76.72.

Listings sell for $76.72 on average, from $7.67 to $268.49. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $76.72 that is $0 to $8K a year per listing.

Average price: $76.72inside the $15 to $100 sweet spot
Price range: $7.67–$268.49
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$8K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #364 within Sockets & Socket Sets. It carries 3,949 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 88%
Out of stock, average day: 2.7%
Average rank: #364in Sockets & Socket Sets
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 3,949per listing
Listings tracked: 41