Stanley Plane

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

-18.4%

Conversion, latest week

1.9%

Market size, estimated

$124Ka year

Top search term

jointer plane8K searches a year

Listings sell for $125.88 on average, from $9.79 to $888.72. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $125.88 that is $0 to $13K a year per listing.

Average price

$125.88above the $15 to $100 sweet spot

Price range

$9.79–$888.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

3.2%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #494 within Hand Planes & Accessories. It carries 450 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

61%

Out of stock, average day

6.9%

Average rank

#494in Hand Planes & Accessories

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

450per listing

Listings tracked

49

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months