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Stanley Organizer Box

Fail

The top 5 brands take 99% of clicks, so Stanley Organizer Box is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$118K/yr82K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
73%top-5 click share · 6 brands · 90 sellers

Flapen Score

Stanley Organizer Box against its category

The dotted line is the Tools & Home Improvement average. Past it, Stanley Organizer Box is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Organizer Box market on Amazon at a glance

Shoppers on Amazon United States searched for Stanley Organizer Box 82K times last year and spent an estimated $118K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
5.6%
Market size, estimated
$118Ka year
Peak month
January5.7× the quietest month
Top search term
dewalt small parts organizer16K searches a year

02 · Price

A sale here is worth $25.70.

Listings sell for $25.70 on average, from $7.82 to $43.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.70 that is $3K to $6K a year per listing.

Average price
$25.70inside the $15 to $100 sweet spot
Price range
$7.82–$43.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #227 within Tool Organizers. It carries 3,043 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
88%
Out of stock, average day
9.2%
Average rank
#227in Tool Organizers
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,043per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Stanley Organizer Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$12K$24K$36K$47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

90

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • DEWALT64%
  • STANLEY27%
  • CRAFTSMAN4%
  • Stalwart2%
  • Amazon Basics2%
  • Jack Boss1%

Demand

Stanley Organizer Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 5.7×

Search terms

Top Stanley Organizer Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dewalt small parts organizer16K/yr
  • dewalt parts organizer10K/yr
  • stanley deep pro organizer7K/yr
  • dewalt pro organizer7K/yr
  • dewalt deep pro organizer4K/yr
  • dewalt screw organizer5K/yr
  • stanley sortmaster5K/yr
  • stanley organizer box7K/yr
  • stanley parts organizer5K/yr
  • stanley storage box4K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Organizer Box

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
1.6%of orders come back
“it's not a tight fit - there's a small gap between the lid”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stanley Organizer Box questions

Answered from the same tracked data.