Is Stanley Hammer profitable to sell on Amazon United States?

Flapen scores Stanley Hammer 44 out of 100 on Amazon United States, a Fail. Shoppers spend $89K a year across 19 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew +4.3% in the last 90 days.

How competitive is the Stanley Hammer niche on Amazon United States?

6 brands and 90 sellers compete in Stanley Hammer on Amazon United States. The top 5 Stanley Hammer products take 60% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Stanley Hammer?

Stanley Hammer buyers on Amazon United States complain most about Rusts/Corrodes, Material Quality, and Quality-Overall. Returns run at 1.0% of orders.

What does it cost to enter the Stanley Hammer niche?

Stanley Hammer sells for $28.56 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.06 to $56.31. The average product has 2,318 reviews, the count a new listing must catch up to.

Stanley Hammer

Fail

The top 5 brands take 100% of clicks, so Stanley Hammer is a Fail.

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $89K/yr46K searches / yr
90-day growth: +4.3%search demand this quarter
Competition: 60%top-5 click share · 6 brands · 90 sellers

Flapen Score

Stanley Hammer against its category

The dotted line is the Tools & Home Improvement average. Past it, Stanley Hammer is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Stanley Hammer market on Amazon at a glance

Shoppers on Amazon United States searched for Stanley Hammer 46K times last year and spent an estimated $89K. The top 5 brands take 100% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months: 46K
Growth, 90 days vs prior 90: +4.3%
Conversion, latest week: 6.7%
Market size, estimated: $89Ka year
Top search term: craftsman hammer24K searches a year

02 · Price

A sale here is worth $28.56.

Listings sell for $28.56 on average, from $9.06 to $56.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $28.56 that is $3K to $7K a year per listing.

Average price: $28.56inside the $15 to $100 sweet spot
Price range: $9.06–$56.31
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$7K
Returns: 1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Hammers. It carries 2,318 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings: 11%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #112in Hammers
Average rating: 4.74 starsAmazon United States average 4.42 stars
Average reviews: 2,318per listing
Listings tracked: 19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 70 months

Products