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Stand Light

Maybe

Products sell for $28.79 on average, inside the sweet spot. But shoppers spend only $85K a year here, so Stand Light is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$85K/yr109K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
32%top-5 click share · 34 brands · 66 sellers

Flapen Score

Stand Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Stand Light is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stand Light market on Amazon at a glance

Shoppers on Amazon United States searched for Stand Light 109K times last year and spent an estimated $85K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
2.7%
Market size, estimated
$85Ka year
Peak month
December1.6× the quietest month
Top search term
stand light67K searches a year

02 · Price

A sale here is worth $28.79.

Listings sell for $28.79 on average, from $8.78 to $68.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.79 that is $0 to $3K a year per listing.

Average price
$28.79inside the $15 to $100 sweet spot
Price range
$8.78–$68.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #117 within Lamps & Shades. It carries 4,982 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
11.9%
Average rank
#117in Lamps & Shades
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,982per listing
Listings tracked
56

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Stand Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

66

Top-5 brand share

67%

Top 20: 91%

Top-5 click share

32%

Top 20: 71%

Open market

30%

  • Mighty Bright45%
  • Gritin8%
  • Ambimall7%
  • GOEBLESON4%
  • Govee3%
  • TEECOO3%

Demand

Stand Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Stand Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stand light67K/yr
  • mighty bright book lights19K/yr
  • indoor lamp10K/yr
  • mighty bright6K/yr
  • mighty bright book light6K/yr

Reviews and returns

What reviews say buyers love and hate about Stand Light

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Durability”
2.0%of orders come back
“Does not last”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Stand Light questions

Answered from the same tracked data.