Stainless Steel Tape Measure
FailDemand is soft, at -32.2% this quarter, so Stainless Steel Tape Measure is a Fail.
- Flapen Score
- 49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 4849
- Market size
- $78K/yr76K searches / yr
- 90-day growth
- -32.2%search demand this quarter
- Competition
- 63%top-5 click share · 15 brands · 75 sellers
Flapen Score
Stainless Steel Tape Measure against its category
The dotted line is the Tools & Home Improvement average. Past it, Stainless Steel Tape Measure is stronger. Inside it, weaker.
Market
The Stainless Steel Tape Measure market on Amazon at a glance
Shoppers on Amazon United States searched for Stainless Steel Tape Measure 76K times last year and spent an estimated $78K. The top 5 brands take 84% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -32.2%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $78Ka year
- Peak month
- October3.2× the quietest month
- Top search term
- stainless steel tape measure19K searches a year
02 · Price
A sale here is worth $21.01.
Listings sell for $21.01 on average, from $10.10 to $35.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.01 that is $2K to $5K a year per listing.
- Average price
- $21.01inside the $15 to $100 sweet spot
- Price range
- $10.10–$35.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #450 within Measuring & Layout Tools. It carries 332 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #450in Measuring & Layout Tools
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 332per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Stainless Steel Tape Measure products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PROBON 25FT Stainless Steel Measuring Tape
- Price
- $19.09
- Rating
- 4.2/5
- Reviews
- 224
- Age
- 1y ago
Stainless Steel Tape Measure 25Ft/7.5M Double Side Scale Metric & Imperial
- Price
- $19.31
- Rating
- 4.2/5
- Reviews
- 461
- Age
- 1y ago
PROBON 25Ft Stainless Steel Tape Measure
- Price
- $18.74
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 6mo ago
2PCS Tape Measure 25Ft/7.5M Double Side Scale Metric/Imperial Mesuring Tape
- Price
- $35.84
- Rating
- 4.2/5
- Reviews
- 461
- Age
- 1y ago
Tape Measure 25ft Stainless Steel Retractable Tape Measure Waterproof & Rustproof Steel Measuring Tape with Hollow Design for Renovation Construction Carpentry (25)
- Price
- $24.10
- Rating
- 4.0/5
- Reviews
- 201
- Age
- 11mo ago
Trending
90-day click momentum
GRENTOOL 25FT Tape Measure High Precision Stainless Steel Retractable Measuring Tape Rustproof & Dust-Proof for Construction Carpentry Framing Flooring Plumbing Electrical
- Price
- $24.16
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 3mo ago
7.5M/25FT Stainless Steel Retractable Tape Measure Washable and Anti-Fall Measure Ruler Double-Sided Scale (FT CM) Manual Lock Measure Tape
- Price
- $16.44
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 7mo ago
Tape Measure 5m/16.4ft Auto Lock Stainless Steel Retractable Measuring Ruler Anti-Fall Cinta Metrica Handy Measurement Tape for Industry Construction Household Woodworking
- Price
- $11.40
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 6mo ago
SENDA 16FT/5m Hollow Tape Measure Retractable Measuring Tape with Waterproof & Sandproof Design 19mm Wide Scale for Home Industrial DIY Woodworking (16FT)
- Price
- $10.10
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 8mo ago
25ft Tape Measure with Fractions Stainless Steel Measuring Tape with Double Sided Scale Retractable Waterproof Cinta Metrica Self-Locking Measurement Tape Ruler for Designer Decorator (1Pcs)
- Price
- $17.27
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 10mo ago
Newest
by launch dateGRENTOOL 25FT Tape Measure High Precision Stainless Steel Retractable Measuring Tape Rustproof & Dust-Proof for Construction Carpentry Framing Flooring Plumbing Electrical
- Price
- $24.16
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 3mo ago
Tape Measure 5m/16.4ft Auto Lock Stainless Steel Retractable Measuring Ruler Anti-Fall Cinta Metrica Handy Measurement Tape for Industry Construction Household Woodworking
- Price
- $11.40
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 6mo ago
25ft Tape Measure with Fractions Stainless Steel Measuring Tape with Double Sided Scale Retractable Waterproof Self-Locking Measurement Tape Ruler for Designer Decorator (Style B 25ft/7.5m(1Pcs))
- Price
- $20.15
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 6mo ago
PROBON 25Ft Stainless Steel Tape Measure
- Price
- $18.74
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 6mo ago
7.5M/25FT Stainless Steel Retractable Tape Measure Washable and Anti-Fall Measure Ruler Double-Sided Scale (FT CM) Manual Lock Measure Tape
- Price
- $16.44
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
75
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
13%
- PROBON33%
- TMWEFUSC26%
- Generic11%
- Komelon7%
- BBYIYOOT6%
- Fizocosisto3%
- Open — no brand owns it (9 brands, 13%)
Demand
Stainless Steel Tape Measure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 3.2×
Search terms
Top Stainless Steel Tape Measure search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stainless steel tape measure19K/yr
- probon tape measure14K/yr
- waterproof tape measure6K/yr
- stainless steel measuring tape6K/yr
- stainless tape measure4K/yr
- cinta metrica de acero inoxidable8K/yr
- probon3K/yr
- probon tape measure 25 ft10K/yr
- steel measure tape6K/yr
Reviews and returns
What reviews say buyers love and hate about Stainless Steel Tape Measure
We read the reviews and the return reasons for every product selling here.
“users might find it a touch more difficult to read than the average tape measure”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stainless Steel Tape Measure questions
Answered from the same tracked data.