Is stainless steel sink protector profitable to sell on Amazon United States?

The niche generates $390K/yr across 40 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (48/100).

How competitive is the stainless steel sink protector niche?

23 brands and 47 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in stainless steel sink protector?

Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Strength. The return rate is 6.3% — above our launch gate.

When does demand for stainless steel sink protector peak?

Demand peaks in Aug; the busiest month runs 1.5× the quietest.

What does it cost to enter the stainless steel sink protector niche?

Listings span $12.82–$52.40; the average listing price is $30.94 (sweet spot $15–$100). The average incumbent carries 1,288 reviews — the moat a new listing must climb.

stainless steel sink protector

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Avg price

Incredible$30.94

avg listing price — sweet spot $15–$100

Price range

Great$12.82–$52.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good$390K

$390K/yr · 519K searches

Review moat

Good1,287.88

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals High Returns

According to Flapen's Amazon United States niche tracking, stainless steel sink protector is a $390K/yr Amazon United States market (519K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

stainless steel sink protector market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $387K–$464K; units × avg price
Conversion rate: 2.4%
Avg BSR: #82
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 2.3%
Avg brand age: 43 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 flat

Sellers

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

47%

Top 20: 79%

Open market

32%

Serene Valley24%
MONSINTA16%
SunnyPoint12%
SUZLON7%
Frsmvati5%
TOENMAN4%

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — +4.5% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.5×

Open Trend

Top stainless steel sink protector search terms

stainless steel sink protector96K/yr -5.3%1.5% conv.
sink grid60K/yr +28.5%1.2% conv.
sink grate for bottom of kitchen sink57K/yr -22.9%2.1% conv.
sink protectors for kitchen sink stainless steel57K/yr -10.1%1.3% conv.
sink grids for kitchen sink38K/yr -0.8%1.3% conv.
metal sink protectors for kitchen sink36K/yr +1.7%2.0% conv.
kitchen sink grid27K/yr +6.6%1.2% conv.
sink bottom grid25K/yr +6.0%1.2% conv.
stainless steel sink protectors12K/yr +128.3%1.6% conv.
kitchen sink protector stainless steel18K/yr +18.0%1.4% conv.

All search terms

Top stainless steel sink protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MONSINTA Kitchen Sink Grid and Sink Protectors Stainless Steel Sink Grids for Bottom of Kitchen Sinks 26 x 14 1/16 with Rear Drain for Single Bowl Sinks

MONSINTA$36.594.7★2,129 rev

Serene Valley Sink Protector Grid 26-1/16 x 14-1/16 Centered Drain with Corner Radius 3-1/2 304 Stainless Steel Material NLW2614C

Serene Valley$32.714.7★2,823 rev

SunnyPoint 304 Stainless Steel Sink Protector Rack Rust-Resistant Grid for Kitchen Sink Bottom Scratch Prevention Drainage Support Fits Sinks 10.75 x 12.4 Center Drain Hole Required

SunnyPoint$16.714.7★1,103 rev

Serene Valley Sink Bottom Grid 24-1/8 x 12-5/8 Centered Drain with Corner Radius 1-1/2 Sink Protector NLW2412C

Serene Valley$24.424.7★1,930 rev

2Pack Stainless Steel Kitchen Sink Grid 13.2 x 11.6 x 1.2 Sink Protectors With Rear Drain Hole Sink Rack for Bottom of Sink Anti-rust Metal Sink Bottom Grid With 2Pack Sink Strainers

SUZLON$28.974.7★1,185 rev

Newest

by launch date

BOMD Kitchen Sink Grid and Sink Protectors Stainless Steel Sink Grids for Bottom of Kitchen Sinks 26 x 14 1/16 with Rear Drain for Single Bowl Sinks Stainless Steel Material

BOMD$37.2533 rev

4mo ago

GUUKIN Sink Protectors for Kitchen Sink Bottom 26 x 14Stainless Steel Sink Protector with Center Drain Hole Sink Rack with Extra Replacement White Rubber Feet

GUUKIN$36.2930 rev

6mo ago

MGSJ Craft 26x14 Stainless Steel Sink Grid Bottom Protector Rack

MGSJ Craft$35.8543 rev

6mo ago

Sink Grid 26 X 14 1/16 Kitchen Sink Grid Sink Protectors for Kitchen Sinks Stainless Steel Material Sink Bottom Grid with Rear Drain for Single Bowl (26 X 14 1/16)

Vaucatu$33.03115 rev

9mo ago

Sink Bottom Grid 27-1/2 x 14-1/4 Centered Drain with Corner Radius 3-1/2 stainless steel sink grid for sink protectors for kitchen sink

TOENMAN$45.87194 rev

10mo ago

What buyers say about stainless steel sink protector

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fit great”

Quality-Overall19%

“Awesome quality”

Advertised Vs Actual Product8%

“As described”

Strength7%

“Solid construction”

Ease Of Cleaning6%

“Easy to clean”

Value For Money5%

“GREAT PRICE”

Durability3%

“Durable and fits perfectly”

Efficiency2%

“Super functional”

Design-Overall2%

“it's in perfect shape”

Ease Of Use2%

“Easy to Use”

What buyers complain about

Size-Overall25%

“the feet on it are too short”

Rusts/Corrodes8%

“Rusts fairly quickly”

Strength8%

“Kind of flimsy”

Ease Of Cleaning7%

“It just takes longer to clean the sink”

Value For Money3%

“Could be cheaper”

Drainage2%

“The drain hole wasn't over the hole in the sink”

Quality-Overall2%

“youre cutting corners on quality”

Color1%

“The grey color ends up just looking neutral in my white sink”

Thickness1%

“I would've liked to have seen it be a little more thick to help in sturdiness”

Water Resistance1%

“water gets trapped in the plastic feet”

Top return reasons

Size-Overall85%

Advertised Vs Actual Product3%

Drainage2%

Functionality-Overall1%

Compatibility-Overall1%

Material Quality1%

Value For Money1%

Quality-Overall1%

Strength1%

Defective Material/Parts1%

Common questions

Is stainless steel sink protector profitable to sell on Amazon United States?: The niche generates $390K/yr across 40 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (48/100).
How competitive is the stainless steel sink protector niche?: 23 brands and 47 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in stainless steel sink protector?: Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Strength. The return rate is 6.3% — above our launch gate.
When does demand for stainless steel sink protector peak?: Demand peaks in Aug; the busiest month runs 1.5× the quietest.
What does it cost to enter the stainless steel sink protector niche?: Listings span $12.82–$52.40; the average listing price is $30.94 (sweet spot $15–$100). The average incumbent carries 1,288 reviews — the moat a new listing must climb.