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Stainless Steel Paint

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -5.3% this quarter, so Stainless Steel Paint is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$95K/yr98K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
47%top-5 click share · 12 brands · 81 sellers

Flapen Score

Stainless Steel Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Stainless Steel Paint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Paint 98K times last year and spent an estimated $95K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
4.7%
Market size, estimated
$95Ka year
Peak month
May1.7× the quietest month
Top search term
seymour spray paint15K searches a year

02 · Price

A sale here is worth $20.84.

Listings sell for $20.84 on average, from $5.91 to $83.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.84 that is $2K to $5K a year per listing.

Average price
$20.84inside the $15 to $100 sweet spot
Price range
$5.91–$83.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #178 within Paint & Primer. It carries 2,414 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
82%
Out of stock, average day
8.6%
Average rank
#178in Paint & Primer
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,414per listing
Listings tracked
34

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Stainless Steel Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$11K$15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

81

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

8%

  • Seymour50%
  • Rust-Oleum28%
  • Krylon5%
  • STANIOS INDUSTRIAL SUPPLY4%
  • Seymour Paint3%
  • SENVEN2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Stainless Steel Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Stainless Steel Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seymour spray paint15K/yr
  • stainless steel paint18K/yr
  • seymour paint24K/yr
  • stainless steel spray paint12K/yr
  • stainless steel paint for appliances9K/yr
  • seymour7K/yr
  • steel paint5K/yr
  • stainless steel appliance paint5K/yr
  • steel spray paint2K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Paint

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Paint Quality”
13%of negative reviews mention “Paint Quality”
0.3%of orders come back
“paint went everywhere”
A buyer, on “Paint Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stainless Steel Paint questions

Answered from the same tracked data.