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Stainless Steel Drain Strainer

Fail

Demand is soft, at -40.7% this quarter, so Stainless Steel Drain Strainer is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$77K/yr56K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
68%top-5 click share · 13 brands · 42 sellers

Flapen Score

Stainless Steel Drain Strainer against its category

The dotted line is the Tools & Home Improvement average. Past it, Stainless Steel Drain Strainer is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Drain Strainer market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Drain Strainer 56K times last year and spent an estimated $77K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
11.0%
Market size, estimated
$77Ka year
Peak month
September5.4× the quietest month
Top search term
pop up sink drain strainer8K searches a year

02 · Price

A sale here is worth $12.54.

Listings sell for $12.54 on average, from $6.41 to $21.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.54 that is $3K to $6K a year per listing.

Average price
$12.54under the $15 to $100 sweet spot
Price range
$6.41–$21.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #25 within Bathroom Fixtures. It carries 3,910 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#25in Bathroom Fixtures
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
3,910per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stainless Steel Drain Strainer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$31K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

42

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Hibbent32%
  • TopmeiUP29%
  • PerPaiMe8%
  • QYHNYJF7%
  • Danco5%
  • PixTok3%
  • Open — no brand owns it (7 brands, 16%)

Demand

Stainless Steel Drain Strainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.4×

Search terms

Top Stainless Steel Drain Strainer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pop up sink drain strainer8K/yr
  • brushed nickel sink stopper7K/yr
  • bathroom sink stopper brushed nickel6K/yr
  • sink stopper hair catcher20K/yr
  • hair catching sink drain7K/yr
  • pop up drain filter6K/yr
  • drain pop up stopper replacement1K/yr
  • peachloft sink plug482/yr
  • anti clog sink drain860/yr
  • anti clogging sink drain stopper392/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Drain Strainer

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Drainage”
4.0%of orders come back
“Does not drain well”
A buyer, on “Drainage”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stainless Steel Drain Strainer questions

Answered from the same tracked data.