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Stainless Steel Contact Paper

Fail

Buyers convert on only 0.4% of searches, so Stainless Steel Contact Paper is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$76K/yr208K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
58%top-5 click share · 14 brands · 16 sellers

Flapen Score

Stainless Steel Contact Paper against its category

The dotted line is the Tools & Home Improvement average. Past it, Stainless Steel Contact Paper is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Contact Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Contact Paper 208K times last year and spent an estimated $76K. The top 5 brands take 72% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
0.4%
Market size, estimated
$76Ka year
Peak month
January1.3× the quietest month
Top search term
formica laminate sheets99K searches a year

02 · Price

A sale here is worth $87.58.

Listings sell for $87.58 on average, from $6.89 to $343.81. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $87.58 that is $0 to $9K a year per listing.

Average price
$87.58inside the $15 to $100 sweet spot
Price range
$6.89–$343.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #228 within Flooring. It carries 3,428 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
50%
Out of stock, average day
12.6%
Average rank
#228in Flooring
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
3,428per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Stainless Steel Contact Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

16

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

23%

  • Formica43%
  • practicalWs12%
  • Naisian8%
  • Adrmpest5%
  • EZ FAUX DECOR5%
  • Pacific Panel Products5%

Demand

Stainless Steel Contact Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Stainless Steel Contact Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • formica laminate sheets99K/yr
  • formica36K/yr
  • formica sheets35K/yr
  • formica laminate sheets 4x815K/yr
  • formica laminate9K/yr
  • formica sheet6K/yr
  • formica sheets 4x84K/yr
  • formica laminate sheets for countertops4K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Contact Paper

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Adhesion/Stickiness”
3.5%of orders come back
“Adhesive isnt strong”
A buyer, on “Adhesion/Stickiness”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stainless Steel Contact Paper questions

Answered from the same tracked data.