Spray Varnish
FailThe top 5 brands take 98% of clicks, so Spray Varnish is a Fail.
- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $176K/yr167K searches / yr
- 90-day growth
- +24.0%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 53 sellers
Flapen Score
Spray Varnish against its category
The dotted line is the Tools & Home Improvement average. Past it, Spray Varnish is stronger. Inside it, weaker.
Market
The Spray Varnish market on Amazon at a glance
Shoppers on Amazon United States searched for Spray Varnish 167K times last year and spent an estimated $176K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- +24.0%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $176Ka year
- Peak month
- November5.4× the quietest month
- Top search term
- polyurethane spray90K searches a year
02 · Price
A sale here is worth $10.20.
Listings sell for $10.20 on average, from $5.26 to $16.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $10.20 that is $13K to $15K a year per listing.
- Average price
- $10.20under the $15 to $100 sweet spot
- Price range
- $5.26–$16.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $13K–$15K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Paint & Primer. It carries 7,910 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #62in Paint & Primer
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 7,910per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Spray Varnish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Minwax Fast Drying Polyurethane Spray Protective Wood Finish Clear Satin 11.5 oz. Aerosol Can
- Price
- $9.89
- Rating
- 4.7/5
- Reviews
- 2,169
- Age
- 21y ago

Minwax Fast Drying Polyurethane Spray Protective Wood Finish Clear/Warm Gloss 11.5 oz. Aerosol Can ( Packaging May Vary)
- Price
- $9.90
- Rating
- 4.6/5
- Reviews
- 2,243
- Age
- 20y ago

Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Satin Clear
- Price
- $6.80
- Rating
- 4.7/5
- Reviews
- 20,486
- Age
- 17y ago

Minwax Fast Drying Polyurethane Spray Protective Wood Finish Clear Semi-Gloss 11.5 oz. Aerosol Can(Packaging May Vary)
- Price
- $9.77
- Rating
- 4.6/5
- Reviews
- 2,426
- Age
- 19y ago

Varathane Water-Based Ultimate Satin Polyurethane Spray
- Price
- $12.13
- Rating
- 4.0/5
- Reviews
- 632
- Age
- 21y ago
Trending
90-day click momentum
Polyurethane Wood Finish Water Based Polyurethane Clear Gloss Wood Protection Polyurethanes Waterproof Coating Fast Dry Polyurethanes Sealant Easy Clean Up 100ml
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 9mo ago

Krylon K05515007 COLORmaxx Acrylic Clear Finish for Indoor/Outdoor Use Gloss Crystal Clear 11 Ounce (Pack of 1)
- Price
- $5.26
- Rating
- 4.6/5
- Reviews
- 25,849
- Age
- 7y ago

Minwax Fast Drying Polyurethane Spray Protective Wood Finish Clear Satin 11.5 oz. Aerosol Can
- Price
- $9.89
- Rating
- 4.7/5
- Reviews
- 2,169
- Age
- 21y ago

Varathane Triple Thick Polyurethane Gloss Wood Finish Spray
- Price
- $16.93
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 9y ago

Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Semi-Gloss Clear
- Price
- $6.27
- Rating
- 4.7/5
- Reviews
- 8,621
- Age
- 15y ago
Newest
by launch date
Polyurethane Wood Finish Water Based Polyurethane Clear Gloss Wood Protection Polyurethanes Waterproof Coating Fast Dry Polyurethanes Sealant Easy Clean Up 100ml
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 9mo ago

Bluebird Polyurethane Clear Coat for Furniture Paintings Water-Based Professional Varnish (Gloss 3.4 Fl Oz)
- Price
- $7.92
- Rating
- 4.5/5
- Reviews
- 586
- Age
- 2y ago

Krylon K05515007 COLORmaxx Acrylic Clear Finish for Indoor/Outdoor Use Gloss Crystal Clear 11 Ounce (Pack of 1)
- Price
- $5.26
- Rating
- 4.6/5
- Reviews
- 25,849
- Age
- 7y ago

Varathane Triple Thick Polyurethane Matte Wood Finish Spray
- Price
- $15.80
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 8y ago

Varathane Triple Thick Polyurethane Gloss Wood Finish Spray
- Price
- $16.93
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
53
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Minwax51%
- Varathane16%
- Rust-Oleum15%
- Krylon14%
- BLUEBIRD2%
- SENVEN2%
Demand
Spray Varnish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Spray Varnish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- polyurethane spray90K/yr
- spray polyurethane17K/yr
- spray polyurethane for wood7K/yr
- water based polyurethane spray8K/yr
- clear polyurethane spray9K/yr
- outdoor polyurethane spray5K/yr
- polyurethane spray clear6K/yr
- minwax polyurethane spray4K/yr
- poly spray3K/yr
- polyurethane spray paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Spray Varnish
We read the reviews and the return reasons for every product selling here.
“Can wont spray”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spray Varnish questions
Answered from the same tracked data.









