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Spray Varnish

Fail

The top 5 brands take 98% of clicks, so Spray Varnish is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$176K/yr167K searches / yr
90-day growth
+24.0%search demand this quarter
Competition
68%top-5 click share · 6 brands · 53 sellers

Flapen Score

Spray Varnish against its category

The dotted line is the Tools & Home Improvement average. Past it, Spray Varnish is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Varnish market on Amazon at a glance

Shoppers on Amazon United States searched for Spray Varnish 167K times last year and spent an estimated $176K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+24.0%
Conversion, latest week
10.3%
Market size, estimated
$176Ka year
Peak month
November5.4× the quietest month
Top search term
polyurethane spray90K searches a year

02 · Price

A sale here is worth $10.20.

Listings sell for $10.20 on average, from $5.26 to $16.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $10.20 that is $13K to $15K a year per listing.

Average price
$10.20under the $15 to $100 sweet spot
Price range
$5.26–$16.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$13K–$15K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Paint & Primer. It carries 7,910 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Paint & Primer
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,910per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Spray Varnish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$35K$53K$71K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

53

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Minwax51%
  • Varathane16%
  • Rust-Oleum15%
  • Krylon14%
  • BLUEBIRD2%
  • SENVEN2%

Demand

Spray Varnish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Spray Varnish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polyurethane spray90K/yr
  • spray polyurethane17K/yr
  • spray polyurethane for wood7K/yr
  • water based polyurethane spray8K/yr
  • clear polyurethane spray9K/yr
  • outdoor polyurethane spray5K/yr
  • polyurethane spray clear6K/yr
  • minwax polyurethane spray4K/yr
  • poly spray3K/yr
  • polyurethane spray paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Varnish

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Spray/Flow”
0.1%of orders come back
“Can wont spray”
A buyer, on “Spray/Flow”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spray Varnish questions

Answered from the same tracked data.