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Spray Paint

Fail

The top 5 brands take 100% of clicks, so Spray Paint is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$1.4M/yr4.2M searches / yr
90-day growth
+22.4%search demand this quarter
Competition
81%top-5 click share · 2 brands · 56 sellers

Flapen Score

Spray Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Spray Paint is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Spray Paint 4.2M times last year and spent an estimated $1.4M. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
4.2M
Growth, 90 days vs prior 90
+22.4%
Conversion, latest week
4.7%
Market size, estimated
$1.4Ma year
Peak month
July2.3× the quietest month
Top search term
spray paint1.6M searches a year

02 · Price

A sale here is worth $6.89.

Listings sell for $6.89 on average, from $5.06 to $10.96. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $6.89 that is $86K to $103K a year per listing.

Average price
$6.89under the $15 to $100 sweet spot
Price range
$5.06–$10.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
12,500–15,000
Revenue per listing a year
$86K–$103K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Paint & Primer. It carries 17,448 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Paint & Primer
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
17,448per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Spray Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$137K$275K$412K$550K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Rust-Oleum92%
  • Krylon8%
  • Open — no brand owns it (0%)

Demand

Spray Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Spray Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray paint1.6M/yr
  • rustoleum spray paint636K/yr
  • black spray paint634K/yr
  • spray paint for metal214K/yr
  • black spray paint for metal167K/yr
  • spray paint for plastic142K/yr
  • spray paint for wood116K/yr
  • rustoleum spray paint for metal58K/yr
  • krylon spray paint91K/yr
  • rustoleum80K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Paint

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Paint Quality”
0.1%of orders come back
“Paint exploded upon first spraying”
A buyer, on “Paint Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spray Paint questions

Answered from the same tracked data.