spray paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 4.2M searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.89avg listing price — sweet spot $15–$100
Review moat
Bad17,448.1avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.06–$10.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, spray paint is a $1.4M/yr Amazon United States market (4.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
spray paint market data
- Units sold / yr
- 200K–250K
- avg 12,500–15,000/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Rust-Oleum92%
- Krylon8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.4% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Top spray paint search terms
- spray paint1.6M/yr
- rustoleum spray paint636K/yr
- black spray paint634K/yr
- spray paint for metal214K/yr
- black spray paint for metal167K/yr
- spray paint for plastic142K/yr
- spray paint for wood116K/yr
- rustoleum spray paint for metal58K/yr
- krylon spray paint91K/yr
- rustoleum80K/yr
Top spray paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in
Rust-Oleum$10.414.6★9,042 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Flat Black
Rust-Oleum$6.424.6★15,485 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$6.284.7★4,690 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Gloss Apple Red
Rust-Oleum$5.934.7★39,726 rev
Rust-Oleum Stops Rust Spray Paint Semi-Gloss Black
Rust-Oleum$6.454.7★8,494 rev
Newest
by launch date
Rust-Oleum Color Shift Blue Cosmos Spray Paint
Rust-Oleum$10.961,899 rev
Krylon Colormaxx Gloss Spray Paint & Primer Rich Plum - 1 Each
Krylon$5.1725,849 rev
Krylon ColorMaxx 12 Oz. Gloss Spray Paint White - 1 Each
Krylon$5.0625,849 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte White
Rust-Oleum$5.823,721 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$6.284,690 rev
Trending
90-day click momentumRust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in
Rust-Oleum$10.414.6★
Krylon Colormaxx Gloss Spray Paint & Primer Rich Plum - 1 Each
Krylon$5.174.6★
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$6.284.7★
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte White
Rust-Oleum$5.824.6★
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Gloss Apple Red
Rust-Oleum$5.934.7★
What buyers say about spray paint
What buyers praise and complain about, mined from review topics.What buyers love
“is definitely higher quality than the cheapos out there”
“The colors are quite cool”
“Cool paint”
“Ease of use”
“made spraying much easier”
“Best coverage”
“Worth the price”
“As advertised”
“Painting made easy”
“Trigger works great”
What buyers complain about
“Paint exploded upon first spraying”
“Not a solid blue”
“Does not spray the way it supposed to”
“say it doesn't cover all that well”
“Very cheap”
“Waste of money”
“Didn't work for me”
“Nozzle clogs and entire can is wasted”
“hands were dead”
“Hard to use”
Top return reasons
Common questions
- Is spray paint profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 10 tracked products. 90-day search growth is +22.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the spray paint niche?
- 2 brands and 56 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in spray paint?
- Top complaints mined from reviews: Paint Quality, Color, Spray/Flow. The return rate is 0.1%.
- When does demand for spray paint peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the spray paint niche?
- Listings span $5.06–$10.96; the average listing price is $6.89 (sweet spot $15–$100). The average incumbent carries 17,448 reviews — the moat a new listing must climb.